Create and sync ad conversion events with your Reddit Ads account

After you connect your Reddit Ads account, create ad conversion events to send conversion data from your HubSpot CRM to Reddit. When a key event occurs in your CRM, such as a contact submitting a form, HubSpot automatically sends a conversion signal to Reddit.

Reddit uses these signals to optimize ad delivery for outcomes like sign ups and purchases instead of only clicks and views.

Please note: if you're a Super Admin, you can opt your account into the Reddit Ads Integration beta.

Use case: optimize Reddit ad delivery for form submissions

Sprocket Supply Co., an ecommerce company selling sustainable office supplies runs Reddit ad campaigns that target communities focused on workplace sustainability and small business ownership. Their campaign reports show strong click and impressions counts. The marketing team wants to know which of those clicks become qualified leads.

A marketer at Sprocket Supply Co. creates a Reddit ad conversion event that sends a signal to Reddit when a contact submits a form. They set a higher value for this event than for a page view. Each time a contact reaches that stage, HubSpot automatically sends the conversion to Reddit. The team monitors the number of synced events from the Events tab on the Ads page.

Reddit can then use this data to prioritize people who resemble Sprocket Supply Co.'s form submitter. The team stops relying only on clicks and impressions, and bases campaign optimization on lead quality.

Before you get started

Before you begin working with this feature, review the following requirements, limitations and considerations.

Requirements

• You must have a Reddit Ads account connected to HubSpot. Learn how to connect your Reddit Ads account.
• You must have the Ads publish permissions. If this permission is granted through a permission set, update the permission set to include Ads publish.

Limitations & considerations

The number of ad conversion events you can create depends on your subscription. Review Ad management in the Product & Services Catalog for current limits.

Create a Reddit ad conversion event

1. In your HubSpot account, navigate to Marketing > Ads.
2. In the upper right, click Create, then select Conversion event.
3. Click Sync form submissions to set which forms trigger the event.

4. Select your connected Reddit Ads account from the Ad account dropdown.
5. Choose your connected Reddit ad account.
6. Select an existing Reddit pixel for your event. If you don't have any Reddit pixels installed, click Add pixel. Learn more about installing pixels from external ad networks.
7. Click Next: Conversion event details.
8. Select the event details:
9. Click Next: Match contacts.
10. In the Match contacts to Reddit Ads users dialog box, configure contact matching settings:
    • Consent property: your contacts should have given you permission to share their data. Select the Consent property dropdown menu to select which contacts have given consent to share their data with Reddit Ads.
    • Contact data to share with Reddit Ads: select contact data (e.g., email, phone, name, etc.) to send to Reddit for matching. More data fields improve match rates.
      
11. Click Create conversion event.

After you create the event, HubSpot automatically syncs qualifying conversions to Reddit. To monitor the number of synced events, go to the Events tab on the Ads page.