Use the personalization tool

Use the personalization tool to create, manage, and report on personalized content. The personalization tool integrates content variants and the content personalization agent to give an overview of your personalized content, performance metrics, and suggested next steps.

Please note: Please avoid sharing any sensitive information in your enabled data inputs for AI features, including your prompts. Admins can configure generative AI features in account management settings. For information on how HubSpot AI uses your data to provide trustworthy AI, with you in control of your data, you can refer to our HubSpot AI Trust FAQs.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Please note: the information in this article is confidential and intended for beta participants only. Please do not publicly share any information outlined here.

Understand limitations & considerations

• A Marketing Hub or Content Hub Professional or Enterprise subscription is required.

Manage content variants

You can manage and create content variants from the Manage tab on the Personalization page.

1. In your HubSpot account, navigate to Marketing > Personalization.
2. To view variants for different content types, click the Content type dropdown menu and select the content type on the Manage tab.
3. To view the different content variants for a personalization, click the number in the Variants column on the Manage tab.
4. To create new content variants, click Personalize or Personalize with AI.

Review suggestions

You can use the personalization agent to review suggested content to generate.

1. In your HubSpot account, navigate to Marketing > Personalization.
2. On the Personalization page, click the Suggestions tab.
3. On the Suggestions tab, click Activate Personalization Agent.

Learn more about using the personalization agent.

Analyze content variants

You can analyze content variant performance from the Analyze tab on the Personalization page.

• In your HubSpot account, navigate to Marketing > Personalization.
• On the Personalization page, click the Analyze tab.
• On the Analyze tab, click the content type dropdown menu in the top left (e.g., CTA or Landing page).

Learn more about analyzing content variants.