BetaCreate content variants from the editor

Create content variants to personalize content for different audiences. Variants can be created in the personalization tool or directly within editors, allowing you to manage personalized content while editing pages or CTAs.

Please note: the information in this article is confidential and intended for participants in the Create variants within editors (BETA) only. Please do not publicly share any information outlined here.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Before you get started

Before you create content variants from editors, review the requirements and considerations.

Understand limitations & considerations

• Up to 10 content variants can be created within a personalization using an existing marketing asset.

Create a variant for a page

1. Navigate to your content:
   • In your HubSpot account, click More, then navigate to Content > Website Pages. If More doesn't appear in your account, navigate to Content > Website Pages directly.
   • In your HubSpot account, click More, then navigate to Content > Landing Pages. If More doesn't appear in your account, navigate to Content > Landing Pages directly.
2. Click the name of a page.
3. In the content editor, click the File dropdown menu, click New, and select Personalized variant. 
4. In the right panel, click Create manually or Create with AI.
5. Enter a name for the personalization in the Personalized content name field.
6. Click the Segment type dropdown menu and select a segment type.
7. Click the Segment dropdown menu and select a segment. 
8. If you chose to Create with AI there will be additional required fields:
   • Enter a prompt to describe the content changes you'd like to include for the generated content variant in the Prompt field.
   • Click the Image generation dropdown menu and select Generate images with AI or Use images from the default asset.
9. Click Create.
10. In the content editor, to switch between variants, click the Variant dropdown menu, and select the variant. 
11. To add a new variant, click the Variant dropdown menu and select + Add personalized variant.

12. Continue to customize the page. 
13. When finished, click Publish in the top right.

Create a variant for a CTA

1. In your HubSpot account, click More, then navigate to Marketing > CTAs. If More doesn't appear in your account, navigate to Marketing > CTAs directly.
2. Click the name of a CTA.
3. In the editor, click New personalized variant on the top left.
4. In the right panel, click Create manually or Create with AI.
5. Enter a name for the personalization in the Personalized content name field.
6. Click the Segment type dropdown menu and select a segment type.
7. Click the Segment dropdown menu and select a segment.
8. If you chose to Create with AI there will be additional required fields:
   • Enter a prompt to describe the content changes you'd like to include for the generated content variant in the Prompt field.
   • Click the Image generation dropdown menu and select Generate images with AI or Use images from the default asset.
9. Click Create.
10. In the editor, to switch between variants, click the Variant dropdown menu, and select the variant.
11. To add a new variant, click the Variant dropdown menu and select + Add personalized variant.
12. Continue to customize the CTA.
13. When finished, click Review and Publish in the top right.