Create content for specific audiences with the personalization tool

The personalization tool helps you tailor website pages, landing pages, and CTAs to specific audiences. Use the personalized variants (BETA) to show different versions of an asset based on who visits or views the content, or create targeted pages (BETA) to generate dedicated landing pages with unique links for account or contact-personalized pages.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Please note: if you're a Super Admin, you can opt your account into the Personalized variants and Targeted pages beta.

Understand personalization types

The personalization tool offers two options for personalizing content. Choose your personalization option based on visitors arriving on their own or receiving a specific URL link.

• Personalized variants: different versions of a website page, landing page, or CTA served automatically based on who visits or views the content. Use this when you want to display content variants for different segments, contacts, or companies.

• Targeted pages: individual landing pages with unique URL links generated from a reusable template. Use this when sending targeted pages directly to specific contacts or companies through emails, sequences, or ads.

Create personalized variants and targeted pages

Create new personalized variants or targeted pages, review existing variants or targeted pages, update audience criteria, and adjust variant priority as your personalization strategy changes. 

Learn more about creating personalized variants and targeted pages.

Create personalized variants in asset editors

Create personalized variants while editing an existing page or call-to-action (CTA) in the editor. This keeps variant creation in context while you edit, without switching to the personalization tool. 

Learn more about creating personalized variants in asset editors.

Analyze personalized variants

Analyze how your personalized variants perform compared to the default version of an asset. Review submissions, views, and conversion rates by variant to understand which experiences resonate with each audience, and use that data to refine your personalization strategy.

Learn more about analyzing personalized variants.