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Target Facebook ads using HubSpot audiences

Last updated: July 25, 2019

After creating Facebooks Ads audiences in HubSpot, you can use them to target new and existing ad sets. 

Select HubSpot audiences for new Facebook ad sets

  • Log in to your Facebook Ads account.
  • In the left menu, click Ads Manager.
  • Click Create to create a new campaign or a new ad set for an existing campaign.
  • When you reach the Ad Set stage, navigate to the Audience section.

    fb-audience-create
  • On the Create New Audience tab, click the Custom Audiences search bar, then click Custom Audience. A list of all existing custom audiences will appear.
    • HubSpot website visitor audiences are labeled Website.
    • HubSpot contact list audiences are labeled Customer List.

    fb-create-new-custom-audience

Once you publish your campaign, Facebook will show the ads in this ad set to the users in your selected audience.

Select HubSpot audiences for existing Facebook ad sets

  • Log in to your Facebook Ads account.
  • In the left menu, click Ads Manager.
  • Click the Ad Sets tab.
  • Hover over the ad set that you want to edit, then click Edit.
  • In the left menu, click Audience.
  • On the Create New Audience tab, click the Custom Audiences search bar, then click Custom Audience. A list of all existing custom audiences will appear.
    • HubSpot website visitor audiences are labeled Website.
    • HubSpot contact list audiences are labeled Customer List.

Once you publish your changes, Facebook will show the ads in this ad set to the users in your selected audience.