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Target Facebook ads using HubSpot audiences

Last updated: October 7, 2019

After creating Facebooks Ads audiences in HubSpot, you can use them to target new and existing ad sets. 

Please note: Facebook limits each ad account to 500 total audiences. If you already have 500 audiences in your Facebook Ads account, you won't be able to create Facebook audiences in HubSpot.

Select HubSpot audiences for new Facebook ad sets

  • Log in to your Facebook Ads account.
  • In the left menu, click Ads Manager.
  • Click Create to create a new campaign or a new ad set for an existing campaign.
  • When you reach the Ad Set stage, navigate to the Audience section.

    fb-audience-create
  • On the Create New Audience tab, click the Custom Audiences search bar, then click Custom Audience. A list of all existing custom audiences will appear.
    • HubSpot website visitor audiences are labeled Website.
    • HubSpot contact list audiences are labeled Customer List.

    fb-create-new-custom-audience

Once you publish your campaign, Facebook will show the ads in this ad set to the users in your selected audience.

Select HubSpot audiences for existing Facebook ad sets

  • Log in to your Facebook Ads account.
  • In the left menu, click Ads Manager.
  • Click the Ad Sets tab.
  • Hover over the ad set that you want to edit, then click Edit.
  • In the left menu, click Audience.
  • On the Create New Audience tab, click the Custom Audiences search bar, then click Custom Audience. A list of all existing custom audiences will appear.
    • HubSpot website visitor audiences are labeled Website.
    • HubSpot contact list audiences are labeled Customer List.

Once you publish your changes, Facebook will show the ads in this ad set to the users in your selected audience.