Content Strategy

Where do the validation metrics in the content strategy tool come from?

Last updated: September 5, 2017

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Marketing: Basic, Pro, Enterprise
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In the content strategy tool, there are four pieces of data that contribute to the topic validation for your subtopics and core topics:   

  • Domain authority 
  • Monthly search volume 
  • Relevancy 
  • Core topic similarity (subtopics only) 

What does this data mean and how is it gathered?

This data comes from a combination of various sources: 

  • Domain authority is calculated using Moz and is a prediction of how well a website will rank on search engines. It's measured on a logarithmic scale of 100 points.
  • Monthly search volume is calculated using SEMrush and is the average monthly searches for a keyword in search engines.
  • Relevancy is calculated using HubSpot propriety machine learning and measures the similarity of your topic to your existing content you have on hosted domains, on a scale of 0 to 100%. The higher your percentage, the closer you are to creating content that's relevant to what your existing content is known for.  For example, a core topic of inbound marketing on HubSpot.com would be very relevant, whereas a topic about Siberian Huskies would likely not be very relevant to content we have written. Since the goal is to expand your area of influence, you likely want to have your relevancy score between 50% and 70%, but higher is perfectly fine as well.
  • Core topic similarity (subtopics only) is calculated using HubSpot propriety machine learning and measures the similarity of your subtopic to your core topic on a scale of 0 to 100%. The higher your percentage, the more closely related your subtopic is to your core topic.  

Where can I find this data in HubSpot?

  • In your HubSpot Marketing account, navigate to Content > Strategy.  

  • Click on the topic cluster you wish to see data for.   

  • Click into a subtopic bubble or your core topic bubble to open the sidebar on the left. Then click the Subtopic validation dropdown menu in the left sidebar to open the validation metrics for the topic.

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