HubSpot's integration with Google Search Console brings data from Google searches into your SEO tool. Google Search Console is a free tool that can be used for any website in your Google account. The metrics from the integration include the number of views and clicks your website gets for specific search terms. You can also see the average position of where your website shows up on a Google search results page.
Before you get started
Set up Google Search Console in your own Google account
Google requires a verification step to confirm you own your site.
All HubSpot-hosted websites are verified with Google Search Console automatically through the file verification method. Each HubSpot-hosted site contains a unique file that's only visible to Google's site verification bot. This means after you enable the Google Search Console integration, you'll be ready to start viewing this data in HubSpot
If you're verifying site ownership using domain properties, your site will not be automatically verified with Google Search Console. Follow the instructions here to verify site ownership.
If your website is hosted on HubSpot, you are using the file verification method or URL-prefix properties, and your site is not automatically verified with Google Search Console, contact HubSpot Support.
Please note: the hubspotpagebuilder domain requires a page to be published to the domain and the
meta tag added to that page in order to be verified with Google Search Console.
Enable the Google Search Console integration in HubSpot
You can integrate your Google Search Console with HubSpot's Content Management System (CMS) and Marketing Hub product. As part of this integration, the Subscription Service will be able to view, manage, and store the properties which include the lists of sites and domains you control in HubSpot and the Search Console data for your connected properties.
In your HubSpot account, click the marketplaceMarketplace icon in the main navigation bar, then select App Marketplace.
Use the search bar to locate and select the Google Search Console integration.
In the upper-right, click Install app.
In the pop-up box, click Install app.
Enter your Google credentials, then click Allow to grant HubSpot permission to connect your Google account.
Please note: the Google Apps integration requests permission for all Google tools available in HubSpot. It won't ask for access to contacts, calendar, or email unless you already use your Sales Hub tools to connect with Google Calendar or Gmail.
Domains with content attached to your topics in the SEO tool will appear in Connected Sites in the Google Search Console integration. To view tracked domains:
In your HubSpot account, click the Marketplace iconmarketplace in the main navigation bar. Under Manage, select Connected apps.
Click Google Search Console.
If any of the sites are not tracked by Google, click Add next to the domain name.
Please note: only the user who connected the integration is able to add untracked sites.
In the pop-up box, select which GSC Property Type you want to verify the domain with, then click Add.
If a domain is under the Connected Sites section but is unverified, click More > Verify.
If the Google Search Console integration is disconnected from HubSpot, stored data will be purged from your HubSpot portal after 90 days.
View Google Search Console metrics in HubSpot
With the Google Search Console integration enabled, your SEO tool and the Optimization tab of your page or blog post details will have the following metrics:
Average position: your website domain gets a numeric position value based on its position on a Google search results page, where position 1 is the top position. This number gives you a high level understanding of how your website is performing in search results related to your topic. Learn more about how this position is calculated. It is expected that the Average position number you see in your SEO tool will not exactly match the Google search reviews you see for your own topic phrase. Your location, search history, device type, and other dynamic factors affect these results every time you search for a search term.
Total impressions: an impression is counted each time your content appears in search results for your topic phrase.
Average click through rate: the average number of times someone clicked on your content in a Google search results page. If an individual clicks the same link multiple times, it will only be counted once.