Last updated: November 7, 2025
Available with any of the following subscriptions, except where noted:
The Analyze tab on the Blog page, gives you a centralized location to review your blog's performance. Analyze performance metrics such as views, bounce rate, and more.
- In your HubSpot account, navigate to Content > Blog.
- Click the Analyze tab.
- To add filters, click Advanced filters and then in the right panel:
- Click + Add filter, and select a filter property. (e.g., Blog)
- Click the Select an operator dropdown menu and select an operator (e.g., is equal to).
- Click the Search dropdown menu and select or enter a value.
- When finished, click Apply filter and then click Close.
- View the following default reports:
- Blog post total views and bounce rate: the total number of blog post views, AMP views, and the rate at which users view and then leave a blog post.
-
- Blog posts by view totals: a list of blog posts with the highest number of views.
-
- Blog post total views over time: the number of views on your blog posts over time compared to a previous period.
-
- Blog posts most recently published: a list of the most recently published blog posts with performance metrics for views, CTA clicks, and CTA rates.
-
- Blog posts visits over the last month broken down by source: blog post visits by traffic source. Learn more about HubSpot's traffic sources.
