The Analyze tab in the blog tool gives you a centralized view of how your blog posts are performing. Default reports surface key metrics, such as views, bounce rate, and traffic sources, so that you can identify top performing content, spot trends over time, and understand where your readers are coming from.
Permissions required
View permission is required to analyze blog performance in the blog tool.
Review default reports
- In your HubSpot account, click More, then navigate to Content > Blog. If More doesn't appear in your account, navigate to Content > Blog directly.
- Click the Analyze tab.
- To add filters, click Advanced filters and then in the right panel:
- Click + Add filter, and select a filter property. (e.g., Blog)
- Click the Select an operator dropdown menu and select an operator (e.g., is equal to).
- Click the Search dropdown menu and select or enter a value.
- When finished, click Apply filter and then click Close.
- Review the following default reports:
- Blog post total views and bounce rate: the total number of blog post views, AMP views, and the rate at which users view and then leave a blog post.
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- Blog posts by view totals: a list of blog posts with the highest number of views.
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- Blog post total views over time: the number of views on your blog posts over time compared to a previous period.
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- Blog posts most recently published: a list of the most recently published blog posts with performance metrics for views, CTA clicks, and CTA rates.
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- Blog posts visits over the last month broken down by source: blog post visits by traffic source. Learn more about HubSpot's traffic sources.
These are the reports included by default. To add a custom dashboard, learn more about customizing the analyze tab.
Blog
