BetaCreate and sync ad conversion events with ChatGPT

After connecting your ChatGPT Ads account to HubSpot, you can create ad conversion events to send conversion data from your HubSpot CRM back to ChatGPT. HubSpot sends conversion signals when a contact's lifecycle stage changes or a form is submitted. ChatGPT uses this data to optimize ad targeting over time.

You can also create and sync ad conversion events with your Google Ads account, Meta Ads accounts, LinkedIn Ads account, or TikTok account.

Permissions required Ads publishing permissions are required to connect your ad accounts. If this permission is granted through a permission set, update that permission set to include Ads publishing.

Please note: if you're a Super Admin, you can opt your account into the ChatGPT Ads in HubSpot beta.

Before you get started

Understand requirements

• Your ChatGPT Ads account must be connected to HubSpot before you can create conversion events. 
• Before creating a conversion event, make sure each contact whose data you plan to share with ChatGPT Ads has given permission for their data to be shared.

Understand limitations & considerations

• Only updates to records that occur after creating the conversion event in HubSpot will be counted and used to optimize ad delivery.
• When a ChatGPT conversion event is synced, HubSpot will send the ChatGPT click ID to ChatGPT and any of the optionally chosen fields: email address, first name, last name, phone number, IP address, city, state, zip code, and country.

Create a ChatGPT ad conversion event

The number of ad conversion events you can create depends on your HubSpot subscription. Please review HubSpot's Product & Services Catalog for the most up-to-date pricing and packaging information.

• Users in a Marketing Hub Starter account can create up to 5 ad conversion events.
• Users in a Marketing Hub Professional account can create up to 50 ad conversion events.
• Users in a Marketing Hub Enterprise account can create up to 100 ad conversion events.

 

To create an ad conversion event for your ChatGPT Ads account:

1. In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
2. In the upper right, click Create, then select Conversion event.
3. Select the type of conversion event:
   • Sync lifecycle stage change: select which lifecycle stages trigger the event.
   • Sync form submissions: select which forms trigger the event.

4. In the Choose where to sync conversions dialog box, select your ChatGPT Ad account and Pixel.
5. Click Next: Conversion event details.
6. In the Set up conversion event details dialog box, select the event details:
   
   • Lifecycle stage (if selecting Sync lifecycle stage changes): select the lifecycle stage change you want to send to ChatGPT as a conversion signal.
   • HubSpot form (if selecting Sync form submissions): select the form whose submissions will trigger a conversion event to ChatGPT Ads.
   • ChatGPT Ads conversion event: select the ChatGPT conversion event you want to use for reporting.
   • Value: enter the value of the conversion.
   • Event Name: enter a name for the conversion event.

7. Click Next: Match contacts.
8. In the Match contacts to ChatGPT dialog box, configure contact matching settings:
   • Consent property: Your contacts should have given you permission to share their data. Select the Consent property dropdown menu to select which contacts have given consent to share their data with ChatGPT Ads.
   • Contact data to share with ChatGPT Ads: select contact data (e.g., email, phone, name, etc.) to send to ChatGPT for matching. More data fields improve match rates.
   • Contacts to share with ChatGPT Ads: Select whether you want all contacts or contacts that interact with ads to be shared with ChatGPT if they've moved to the selected lifecycle stage or submitted the select form.
     

9. Click Create conversion event
   

HubSpot will automatically sync qualifying conversions to ChatGPT going forward. You can monitor the number of events synced from the Conversion Events tab on the Ads page.

Manage events in HubSpot

To review and manage your conversion events:

1. In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
2. Click the Conversion Events tab to review all conversion events.
3. To pause syncing for an event, in the Status column, toggle the switch off next to the event.
4. To delete an event, click the event name. Then, in the right panel, click Delete.
5. To view more details for an event, click the event name and review the right panel.