Last updated: January 19, 2023
You can run an A/B test with multiple variants of your button CTA to help measure the effectiveness of different designs and text.
Please note: each CTA has a limit of 30 variations for multivariate testing.To A/B test your button CTAs:
You can view the results of your test on the button CTA's details screen:
Once you've completed your A/B test, if you've collected enough data, a winning variant will be automatically selected. For accuracy, the different variants are compared only across the timeframe when all variants exist. The winning variant is selected based on click rate.
You can choose to set the winning variant as the only button CTA variant displayed. Alternatively, you can manually configure the button CTA to display only a selected variant.
To choose a winning variant for your A/B test:
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