Last updated: March 10, 2025
Available with any of the following subscriptions, except where noted:
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When drafting a marketing email, you can configure a button or image module to include a personalized link, which allows you to link to a unique location or provide a tailored experience based on CRM record data associated with the recipient.
Add personalization tokens to a button or image
To add a personalization token to a button or image in your email:
- In your HubSpot account, navigate to Marketing > Email.
- Hover over a drafted email and click Edit to edit an existing email, or click Create email in the top right to create a new email.
- In the left sidebar editor, click and drag the Button or Image module into the body of your email.
- For buttons, in the left sidebar editor, click the Link to dropdown menu, then select URL.
- For images, in the left sidebar editor, click the Link (optional) text box.
- Click Personalize.
- Configure your personalization token:
- Click the Type dropdown menu and select a token type.
- For regular marketing emails, you can insert an Office Location, Subscription Type, Contact, or Company token.
- For automated marketing emails, you can also insert a Deal, Ticket, Quote, Invoice, Cart, or Custom Object token.
- Click the Token dropdown menu and select a token.
- You can enter a Fallback value to use if the associated token isn't populated with a value. This is optional.
- Click Insert.
- Click the Type dropdown menu and select a token type.
