HubSpot's default social post properties

HubSpot's default social post properties store broadcast and social post information. Review the default social post property names, definitions, and groups below.

Broadcast information

• Approval Status: the status of a social post that requires approval.
• Broadcast Status: the publishing status of a social post created in HubSpot.
• Calendar start date: the event start date used when displaying the social post on a calendar.

Social post information

• AI assistance type: whether AI was used to generate content for a social post (e.g., user generated or AI generated).
• Blog: the blog included in a social post.
• Campaign: the marketing campaign associated with a social post.
• Content Type: the type of content included in a social post (e.g., photo or video).
• Created by user ID: the ID of the user who created the social post. This value is set automatically by HubSpot.
• File: the file attached to the social post.
• Name: the title of the social post.
• Owner’s main team: the main team of the user who created the social post. This value is set automatically by HubSpot.
• Post description: the description of a social post, used primarily in YouTube video publishing.
• Post Display Urls: the display version of URLs contained in the social post.
• Post Interactions: the total interactions on a social post.
• Post media type: the type of media attached to the social post (e.g., photo or video).
• Post Original Urls: the URLs within the post that haven't been shortened.
• Post shortened Urls: the shortened version of URLs used in the social post.
• Post tags: the tags used to trigger engagement for a video post.
• Post URL: the URL of the social post on the social account.
• Published at: the date and time when the social post was published on the social network.
• Published from HubSpot: whether the post was created in HubSpot.
• Record ID: the unique ID of the social post. This value is set automatically by HubSpot.
• Social Channel: the connected social profile, page, or channel where the social post is published.
• Target countries: the countries targeted in the social post.
• Target languages: the languages targeted in the social post.
• Video duration: the duration of the video in the social post, measured in seconds.