BetaCreate A/B tests with AI for landing pages

With Breeze by HubSpot, generate an A/B test suggested copy for your landing pages to discover what resonates most with your audience and create the most effective versions. 

Please note: April 30th, 2026, creating A/B tests with AI for landing pages will be sunset. After that date, you'll need to create A/B test landing pages manually. Learn more about creating an A/B test on a landing page.

Create an A/B test with AI

A/B test with AI for your landing pages. For example, you can generate multiple versions of your landing page copy with AI and test them against your original content to see which phrasing or messaging resonates most effectively with your audience. Learn more about running A/B tests in HubSpot. 

1. In your HubSpot account, navigate to Content > Landing Pages.
2. On the content index page, click the name of a landing page. 
3. In the content editor, click the test Test icon in the left sidebar.
4. In the left sidebar editor, select A/B test with AI. 
5. In the left column, select a recommendation. The text for the new variation will appear below Suggested Content, while the original text will be labeled Original Content.
6. In the top right, click Create variant. 

7. Review the content of the new variant, then click Publish in the top right. 
8. At any point during the test, review the test results.