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Create A/B tests with AI for landing pages

Last updated: July 18, 2025

Available with any of the following subscriptions, except where noted:

With Breeze by HubSpot, you can generate and A/B test suggested copy for your landing pages to discover what resonates most with your audience and create the most effective versions. 

Create an A/B test with AI

You can A/B test with AI for your landing pages. For example, you can generate multiple versions of your landing page copy with AI and test them against your original content to see which phrasing or messaging resonates most effectively with your audience. Learn more about running A/B tests in HubSpot

  1. In your HubSpot account, navigate to Content > Landing Pages.
  2. On the content index page, click the name of a landing page. 
  3. In the content editor, click the test Test icon in the left sidebar.
  4. In the left sidebar editor, select A/B test with AI

start-a-landing-page-ab-test-with-ai

  1. In the left column, select a recommendation. The text for the new variation will appear below Suggested Content, while the original text will be labeled Original Content.
  2. In the top right, click Create variant

select-ai-variant

  1. Review the content of the new variant, then click Publish in the top right. 
  2. At any point during the test, review the test results
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