You can use Breeze, HubSpot's AI, to generate copy suggestions for your landing pages, then run A/B tests to see which versions perform best. With A/B testing, you can learn about what works best for your audience to create the most effective content.
For example, you can experiment with content length to see if your audience responds better to in-depth content or concise content.
Learn more about running A/B tests in HubSpot.
- In your HubSpot account, navigate to Content > Landing Pages.
- Click the name of a landing page.
- In the content editor, click the test Test icon in the left sidebar.
- Select Run A/B Test with AI.
- In the left column, select a recommendation. The text for the new variation will appear under Suggested Content, while the original text will be labeled Original Content.
- In the top right, click Create variant.
- Review the content of the new variant, then click Publish in the top right.
- At any point during the test, review the tests results.
BETA
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