Connect your Google Ads account to HubSpot

Connect your Google Ads account to HubSpot to manage, track, and report on all your Google Ads campaigns in one place.

Once your Google Ads account is connected, your existing campaigns will automatically appear in HubSpot's ads tool.

Google Ads connection requirements

• Only individual Google Ads accounts can be connected to HubSpot, not manager accounts. If your account sits under a manager account, connect it individually.
• Cancelled Google Ads accounts cannot be connected. If a connected account gets cancelled, HubSpot will disconnect it and display an error. You can reactivate cancelled accounts through Google's documentation.
• Turn off any ad blocker extensions before connecting your account and while using HubSpot's ads tool.
• The user should have the right permissions before starting:
  • In HubSpot, the user will need Publish access to the ads tools.
  • In your Google Ads account, the user will need Admin access for that individual account. You can check the access level by clicking the Tools dropdown menu and selecting Access.

Connect your Google Ads account

Connect your Google Ads account to HubSpot. If you encounter any errors during the connection process, learn how to troubleshoot these issues. If you're connecting your ad account for the first time, learn how to set up your ad accounts in the ads tool by following the instructions below:

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Ads.
3. On the Accounts tab, click Connect account.
4. In the dialog box, select Google Ads.
5. In the pop-up window, log in to your Google account using the email address associated with your Google Ads account, then click Allow.
6. If your Google account has existing Google Ads accounts, they'll appear in the dialog box. Select the ones you want to connect, then click Connect.
7. If you don't have an existing Google Ads account, you can create one from within HubSpot:
   • In the dialog box, click Create ad account.
   • Configure your account information:
     • Ad account name: enter a name for your ad account.
     • Email address: enter the email address you used to log in to your Google account.
     • Time zone: select a timezone for your Google Ads account. 
     • Currency: select a currency for your Google Ads account. This currency will be set within your new Google Ads account and cannot be changed later.
8. Click the Go to your new Google ad account settings and add your billing information link to open a new browser tab and finish setting up your account from within Google Ads.
9. After you've added your billing information from your Google Ads account, navigate back to the original tab and click I've added billing information.

Manage connected Google ad accounts

Your connected accounts will appear under your Ads account settings. From there, you can also connect additional users so they can manage and create campaigns.

To access a Google Ads account connected by a team member:

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Ads.
3. Hover over an ad account and click the Actions dropdown menu, then select Connect a Google user for this ad account. This option will be grayed out if a user has already been connected.

To manage your Google Ads account:

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Ads.
3. Hover over an ad account and click the Actions dropdown menu to:
   • View details: review additional information for your connected ad account, such as auto-tracking settings and primary users. 
   • Connect Google user account: connect a Google user for this ad account. This option will be greyed out if a user has already been connected. 
   • Manage access: if you have a Marketing Hub Enterprise subscription, you can manage access to your ad accounts. Learn more about limiting access to your HubSpot assets. 
   • Move to another brand: if you have the Brands add-on, you can assign the ad account to a specific brand. 
   • Disconnect ad account: disconnect your Google ad account. Learn more about what happens when disconnecting your Google ad account. 

Please note: if your ad account has billing issues, policy violations, or has been inactive for a long time, HubSpot will mark it as Inactive. To resolve this, check your Google Ads account settings or visit Google's support resources.

Manage your Google Ads connection with HubSpot's manager account

After you connect, you'll get an email saying your Google Ads account has been linked to HubSpot Customer MCC, HubSpot's manager account. This link lets HubSpot monitor and track ad performance across connected accounts.

Linking your Google Ads account to HubSpot's manager account allows HubSpot to:

• Escalate issues regarding your account to Google.
• Enroll you in one of Google's ad credit offers if you qualify (see Terms and Conditions).
• Make you eligible for beta products and other benefits that Google makes available to HubSpot customers.

Necessary disclosure: your use of the Google Ads integration is subject to the Google Ads Terms and Conditions. HubSpot will be able to view and manage your account, and will store your Google Ads account number. When you authorize the integration, HubSpot receives a user token with permissions on the connected ad accounts. HubSpot can view but does not store all the ad accounts you have permission for. Google will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all campaigns, ad groups, and ads in the ad accounts you connected.