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Manage your Google ad campaigns in HubSpot

Last updated: January 26, 2021

Applies to:

All products and plans

After connecting your Google Ads account to HubSpot, you can manage your campaigns, ad groups, ads, and keywords from your HubSpot Ads dashboard. 

Please note: if your HubSpot account has exceeded its ad spend limit, you won't be able to edit your campaigns, ad groups, ads, or keywords within HubSpot. Instead, you'll need to edit them directly in your Google Ads account.

Edit your campaigns

In HubSpot, you can edit campaign names, budgets, and schedules. To edit a campaign:

  • In your HubSpot account, navigate to Marketing > Ads.
  • Hover over the campaign and click Edit.
  • Update the details of your campaign:
    • Under Campaign name, you can enter a new campaign name.
    • Under Budget, you can change the total budget for your campaign.
    • Under Schedule, you can adjust the end date or end time for the campaign. If the campaign hasn't started yet, you can also change the start date or start time.
  • Click Save.

edit-google-campaign

Manage your ad groups

To edit the budget, scheduling options, and other details of your ad groups:

  • On your ads dashboard, click the campaign of the ad group or ad you want to edit.
  • Edit the ad group's details:
    • Hover over the ad group you want to edit, then click Edit.
    • Under Ad group name, you can enter a new ad group name.
    • If you haven't specified a budget or schedule for the ad group's campaign, you can update them on the ad group itself.
    • Click Save.

edit-google-ad-group

  • To create an ad group:
    • In the top right of the ad groups table, click Add ad groups.

create-ad-group

    • In the dialog box, enter a name for your new ad group.
    • Click Save.
  • To enable or pause an ad group, toggle the switch on or off next to the ad group name.

toggle-ad-group-status

  • To delete an ad group:
    • In the ad groups table, hover over the ad group that you want to delete, then click Actions.
    • Click Delete.
    • In the dialog box, click Delete ad group to confirm deletion.

 

Manage keywords for an ad group

You can create, enable, pause, or delete keywords by clicking an ad group.

  • To create a new keyword:
    • In the top right of the keywords table, click Add keywords.

add-keywords

    • In the right panel, enter a new keyword and match type. You can learn more about how match types work in the Google Ads documentation.
    • If you want to create additional keywords, click Add keyword.
    • Once you're done, click Save.
  • To enable or pause a keyword, toggle the switch on or off next to the keyword name.

toggle-keyword-status

  • To delete a keyword:
    • In the keywords table, hover over the keyword you want to delete, then click Actions.
    • Click Delete.
    • In the dialog box, click Delete keyword to confirm deletion.