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Manage your Google ad campaigns in HubSpot

Last updated: June 8, 2022

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Applies to:

All products and plans

After connecting your Google Ads account to HubSpot, you can manage your campaigns, ad groups, ads, and keywords from your HubSpot Ads dashboard. 

Edit your campaigns

In HubSpot, you can edit campaign names, budgets, and schedules. To edit a campaign:

  • In your HubSpot account, navigate to Marketing > Ads.
  • Hover over the campaign and click View details.
  • To edit your campaign, click Edit campaign in the top right.
    • To edit the Campaign name, enter a new name for the ad set on the Details tab.

      edit-ad-campaign-name
    • To edit the Budget or Schedule, navigate to the Budget & Schedule tab. Edit the budget amount under Budget. Select your Bid strategy. To adjust the duration of the ad set, use the date picker fields to change the end date or end time.

      campaign-schedule-google-ads
    • In the Automation tab, you can optionally create a new list of contacts from your campaign:
      • Enter a name for your new list.
      • Click Create list.
    •  
    •  
  • add-list-add-campaignWhen you're done making changes, click Publish changes.

Manage your ad groups

To edit the budget, scheduling options, and other details of your ad groups:

  • On your ads dashboard, click the campaign of the ad group or ad you want to edit.
  • Edit the ad group's details:
    • Hover over the ad group you want to edit, then click Edit.
    • Under Ad group name, you can enter a new ad group name.
    • To edit your Budget or Schedule, navigate to the Budget & Schedule tab. 
    • Click Publish changes.
  • To enable or pause an ad group, toggle the switch on or off next to the ad group name.

toggle-ad-group-status

  • To delete an ad group:
    • In the ad groups table, hover over the ad group that you want to delete, then click Delete.
    • In the dialog box, click Delete ad group to confirm deletion.

Manage keywords for an ad group

You can create, enable, pause, or delete keywords by clicking an ad group.

  • To create a new keyword:
    • In the top right of the keywords table, click Add keywords.

add-keywords

    • In the right panel, enter a new keyword and match type. You can learn more about how match types work in the Google Ads documentation.
    • If you want to create additional keywords, click Add keyword.
    • Once you're done, click Add.
  • To enable or pause a keyword, toggle the switch on or off next to the keyword name.

toggle-keyword-status

  • To delete a keyword:
    • In the keywords table, hover over the keyword you want to delete, then click Actions.
    • Click Delete.
    • In the dialog box, click Delete keyword to confirm deletion.
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