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Manage your Google ad campaigns in HubSpot

Last updated: July 15, 2020

Applies to:

All products and plans

After connecting your Google Ads account to HubSpot, you can manage your campaigns, ad groups, ads, and keywords from your HubSpot Ads dashboard. You can edit the campaign and ad group names, edit your budget, change scheduling options, and add or remove keywords.

Please note: if your HubSpot account has exceeded its ad spend limit, you will not be able to edit your campaigns, ad groups, ads, or keywords within HubSpot. Instead, you will need to edit them directly in your Google Ads account.

Edit your campaigns

To manage your campaigns:

  • In your HubSpot account, navigate to Marketing > Ads.
  • To edit a campaign, hover over the campaign and click Edit.
  • Update the details of your campaign:
    • Under Campaign name, you can enter a new campaign name.
    • Under Budget, you can change the total budget for your campaign.
    • Under Schedule, you can adjust the end date or end time for the campaign. If the campaign hasn't started yet, you can also change the start date or start time.
  • Click Save.

edit-google-campaign

Edit your ad groups

To edit the budget, scheduling options, and other details of your ad groups:

  • On your ads dashboard, click the campaign of the ad group or ad you want to edit.
  • To edit an ad group:
    • Hover over the ad group you want to edit, then click Edit.
    • Under Ad group name, you can enter a new ad group name.
    • If you haven't specified a budget or schedule for the ad group's campaign, you can update them on the ad group itself.
  • Click Save.

edit-google-ad-group

Manage ad groups for a campaign

You can create, enable, pause, or delete an ad group for a campaign by clicking the campaign on your Ads dashboard.

To create an ad group:

  • In the top right of the ad groups table, click Add ad groups.

create-ad-group

  • In the dialog box, enter a name for your new ad group.
  • Click Save.

 

You can enable or pause an ad group by clicking the switch on or off next to the ad group name.

toggle-ad-group-status

 

To delete an ad group:

  • In the ad groups table, hover over the ad group that you want to delete, then click Actions.
  • Click Delete.
  • In the dialog box, click Delete ad group to confirm deletion.

 

Manage keywords for an ad group

You can create, enable, pause, or delete keywords by clicking on an ad group.

To create a new keyword:

  • In the top right of the keywords table, click Add keywords.

add-keywords

  • In the side panel, enter a new keyword and match type. You can learn more about how match types work in the Google Ads documentation.
  • If you want to create additional keywords, click Add keyword.
  • Once you're done, click Save.

 

You can enable or pause a keyword by clicking the switch on or off next to the keyword name.

toggle-keyword-status

 

To delete a keyword:

  • In the keywords table, hover over the keyword you want to delete, then click Actions.
  • Click Delete.
  • In the dialog box, click Delete keyword to confirm deletion.
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