Last updated: January 19, 2023
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Connect your Google Ads account to HubSpot to manage your Google ads in HubSpot's ads tool. Once your Google Ads account is connected, HubSpot will display and report on all existing ad campaigns in that account.
Please note: cancelled Google Ads accounts cannot be connected to HubSpot. If a connected Google Ads account is cancelled, it will be disconnected from HubSpot. An error will show in HubSpot next to any cancelled accounts. Learn more about cancelled accounts and how to reactivate them in Google's documentation.
All accounts you connected will appear in your Ads Accounts settings in HubSpot.
Once you've connected your Google Ads account, you'll receive an email notifying you that your Google Ads account is linked to the manager account HubSpot Customer MCC. A manager account is a Google account that allows HubSpot to monitor and track advertising performance across users' ads accounts.
Linking your Google Ads account to HubSpot's manager account also allows HubSpot to escalate issues regarding your account to Google, grants you the ability to create audiences for your Google ads in HubSpot's ads tool, and makes you eligible for beta products and other benefits that Google makes available to HubSpot customers.
Linking your Google Ads account to HubSpot's manager account is not necessary for the core contact tracking and reporting functionality in HubSpot's ads tool. Learn how to unlink HubSpot's manager account (HubSpot Customer MCC) from your Google Ads account.
Please note: if your ad account has outstanding billing issues, violations of Google's ad policies, or has been inactive for a long period of time, HubSpot will mark your ad account as Inactive. To fix this issue, you'll need to check your Google Ads account settings and Google's support resources.
Once your Google Ads account is connected, you can also connect additional users so that they can manage and create ad campaigns for the account. You can also disconnect ad accounts from within your ads settings.
Necessary disclosure: your use of the Google Ads integration is subject to the Google Ads Terms and Conditions. HubSpot will be able to view and manage your account, and will store your Google Ads account number. When you authorize the integration, HubSpot receives a user token with permissions on the connected ad accounts. HubSpot can view but does not store all the ad accounts you have permission for. Google will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all campaigns, ad groups, and ads in the ad accounts you connected.
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