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Target LinkedIn ads using HubSpot audiences

Last updated: October 28, 2019

After creating LinkedIn Ads audiences in HubSpot, you can use them to target new and existing ad campaigns.

Select a HubSpot audience for new LinkedIn campaigns

  • Log in to your LinkedIn Ads campaign manager.
  • Click the Campaigns tab.
  • Click Create campaign.
  • Select the campaign objective.
  • In the Audience section, under Who is your target audience?, click Matched audiences.
    • To select a HubSpot website visitor audience, click Website Audiences.
    • To select a HubSpot contact list audience, click Uploaded Lists.
linkedin-matched-audiences
  • Select your audience from the available options.

Once you publish the campaign, it will target the selected audience.

Select a HubSpot audiences for existing LinkedIn campaigns

  • Log in to your LinkedIn Ads campaign manager.
  • Click the Campaigns tab.
  • Hover over the campaign you want to edit, then click Manage.
  • Scroll to the Audience section of the campaign editor.
  • Under Who is your target audience? click Matched audiences.
    • To select a HubSpot website visitor audience, click Website Audiences.
    • To select a HubSpot contact list audience, click Uploaded Lists.
  • Select your audience from the available options.

Once you publish the campaign, it will target the selected audience.

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