How can I create a global email footer?

Last updated: November 8, 2018

Applies to:

Marketing Hub
Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS

If you'd like to customize your marketing email footer, you can include the necessary CAN-SPAM tokens in a global rich text module and use it in place of the default Office Location Information module.

  • In your HubSpot account, navigate to Marketing > Files and Templates > Design Tools.
  • Locate your email template in the finder.
  • In the inspector pane on the right, click + Add, then drag a rich text module into the footer of your email template.
  • Click on the module. In the inspector, scroll down to the Default content section, hover over the rich text content, and click.
  • In the editor, add the CAN-SPAM required information to your rich text module. You can copy and paste the source code from the Office Location Information module or add the tokens to your new rich text module manually. 
    • To include your office location information, include the following tokens:
      • {{ site_settings.company_name }}
      • {{ site_settings.company_street_address_1 }}
      • {{ site_settings.company_city }}
      • {{ site_settings.company_state }}
      • {{ site_settings.company_zip }}
    • To include your unsubscribe link(s) in the rich text module:
      • Click the Insert dropdown menu and select Insert/edit link
      • In the Link text field, enter the text you'd like recipients to see, such as "edit your subscription preferences."
      • In the Link URL field, enter  to allow contacts to choose which email types they unsubscribe from or  to allow recipients to unsubscribe from all email automatically.
    • When you've entered your information, click Add link

  • Customize the content of your footer, making sure to leave the required CAN-SPAM information.
  • In the inspector on the right, click the More dropdown menu and select Convert to global module.

  • In the dialog box, enter a name for your global module, then click Create.
  • Remove your original Office Location Information module by clicking on the module, then clicking the trash icon delete in the inspector pane on the right.
  • Click Publish changes to take the changes to your template live.

Your new rich text module will now be available for use on any of your other drag-and-drop templates.