Optimize marketing emails

Last updated: January 18, 2019

Applies to:

Marketing Hub
Professional, Enterprise
Legacy Marketing Hub Basic

The optimization tool reviews your email information to make sure you're following best practices. In the Optimizer pane, you'll see a checklist of recommendations for how to improve your email's content, deliverability, and send time.

Please note: the email optimizer won't provide suggestions for emails created with a coded HTML template.

  • In your HubSpot account, navigate to Marketing > Email.

  • Hover over an existing email draft and click Edit, or click Create email to create a new email.

  • On the left side of the content editor, click the bar graph icon to expand the Optimize pane. You'll see a list of recommended To-do items, and a list of recommended items that are already Done. 


  • Hover over the information icon info to see a tooltip with more details. You'll see recommendations about the following:
    • Deliverability best practices, such as connecting your email sending domain and customizing your SPF records.
    • When the email should be sent, based on data from previously sent emails. If your account doesn't have enough email data to calculate an ideal send time, the optimizer will provide average recommendations based on all email data from all HubSpot customers.
    • Content to include in your email, such as personalization, CTAsimages, and links.
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