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Create and manage blog tags

Last updated: May 1, 2025

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With tags, you can manage your blog posts by subject. Once you've added tags to your posts, you can customize your templates to link to a feed of all posts by tag. You can also add a post filter module so visitors can filter posts by tag.

Create a new blog tag

You can create a new blog tag from the blog tag dashboard or the content editor.

  • To create a new blog tag from the blog tag dashboard:
    • In your HubSpot account, navigate to Content > Blog.
    • In the upper left, click the Blog posts dropdown menu and select Tags

A dropdown menu under the "Blog posts" tab is open, highlighting the "Tags" option. An arrow points from the right towards the "Tags" menu item, indicating it is the selected option.

    • In the upper right, click Add new tag.
    • In the dialog box, enter a name in the Tag name field. 
    • Click the Language dropdown menu and select a language, then click Create

A dialog box titled "Add a tag" is displayed. It includes a required text field labeled "Tag name " and a dropdown menu labeled "Language" with the default text "Select a language." Below these fields are two buttons: a "Create" button and a "Cancel" button.

  • To create a new blog tag in the content editor of your blog post:
    • In your HubSpot account, navigate to Content > Blog.
    • Click the name of your post. 
    • In the content editor, click the Settings menu and select General
    • In the Author & Tags section of the dialog box, click the Tags dropdown menu and select the tag
      • Click the Tags dropdown menu. 
      • Click + Add a tag or type your tag in the field and then click + Add ["name of your new tag"] tag.

The "Settings" menu for a blog post is shown, with the "General" menu item selected. The "Author & Tags" section is visible. A dropdown menu labeled "Author " with the placeholder "Select an author" is visible. Below it is a "Tags" section with a dropdown displaying the placeholder "Select one or more tags." The dropdown is open, revealing a list of existing tags. Below the tag options, a button with a plus icon and the text "Add a tag" is outlined for the user to click.

Edit a blog tag

  • In your HubSpot account, navigate to Content > Blog.
  • In the upper left, click the Blog posts dropdown menu and select Tags
  • Hover over the blog tag and click Edit.
  • In the dialog box, enter a new name for your tag, then click Update

Combine blog tags

  • In your HubSpot account, navigate to Content > Blog.
  • In the upper left, click the Blog posts dropdown menu and select Tags
  • Select the checkboxes next to the tags you want to combine.

Please note: to combine blog tags with the same name, you must first change one of the tag names. 

  • At the top of the table, click Combine.

The blog "Tags" dashboard is displayed. A search bar labeled "Search tags" is in the upper left. Below, a table lists blog tags. The tag "Top 40 Pop" is selected with a blue checkbox. Above the list, it indicates "1 tag selected," and buttons for "Delete" (grayed out) and "Combine" (highlighted with an outline) are visible.

  • In the dialog box, click the Tag to reassign to blog posts dropdown menu and select a tag. This tag will replace the tags you've selected on existing blog posts.

A dialog box titled "Combine tags" is shown. The text "The tag Top 40 Pop will be combined with the tag you select. The selected tag will be used on all blog posts previously using Top 40 Pop." is displayed. Below this is a dropdown menu labeled "Tag to reassign to blog posts," with "Pop (English)" currently selected. Two buttons are at the bottom: "Combine tags" button and a "Cancel" button.

Delete a blog tag

  • In your HubSpot account, navigate to Content > Blog.
  • In the upper left, click the Blog posts dropdown menu and select Tags
  • Hover over the tag, then click the More dropdown menu and select Delete. 
  • Type delete in the text field, then click Delete to finish deleting the tag. 

Add a blog tag to your blog post

  • In your HubSpot account, navigate to Content > Blog.
  • Click the name of your post. 
  • In the content editor, click the Settings menu and select General
  • In the Author & Tags section of the dialog box, click the Tags dropdown menu and select the tag
  • To take your changes live, click Publish or Update in the top right.

The "Settings" menu for a blog post is shown, with the "Author & Tags" section visible. A dropdown menu labeled "Author " with the placeholder "Select an author" is visible. Below it is a "Tags" section with a dropdown displaying the placeholder "Select one or more tags." The dropdown is open, revealing a list of existing tags: "Country," "Hip Hop," "Jazz," and "Rock." A red arrow points from the right towards the tags in the list. Below the list, a "+ Add a tag" option is visible.

 

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