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Create and manage blog tags

Last updated: October 3, 2025

Available with any of the following subscriptions, except where noted:

With blog tags, you can manage your blog posts by subject. Once you've added tags to your posts, you can customize your templates to link to a feed of all posts by tag. You can also add a post filter module so visitors can filter posts by tag.

Create a new blog tag

You can create a new blog tag from the blog tag dashboard or the content editor.

To create a new blog tag from the blog tag dashboard:
  1. In your HubSpot account, navigate to Content > Blog.
  2. In the top right, click the Configure dropdown menu and select Tags

On the Blog posts page, there's an arrow pointing to the configure dropdown menu and the options are displayed. A box is placed around the Tag option.

  1. On the Blog tags page, click Add new tag on the top right.
  2. In the dialog box, enter a name in the Tag name field. 
  3. Click the Language dropdown menu and select a language.
  4. When finished, click Create

On the blog tags page, the add a tag dialog box is displayed. There are two fields visible, including a Tag name text input field and a Language dropdown menu followed by a Create button.

To create a new blog tag in the content editor of your blog post:
  1. In your HubSpot account, navigate to Content > Blog.
  2. Click the name of your post. 
  3. In the content editor, click Settings on the top right.
  4. In the dialog box, for the Author & Tags section, click the Tags dropdown menu and select the relevant tag options.
  5. To add a new tag, click + Add a tag or type your tag in the field and then click + Add [name of new tag] tag.

In the content editor, the settings dialog box is displayed. General is selected by default in the left sidebar menu. In the Author & Tags section, an arrow is pointing to the Tags dropdown menu and the options are displayed. A box is placed around the + Add a tag option.

  1. When finished, click X to close the dialog box. Then click Publish or Update in the top right of the content editor.

Edit a blog tag

  1. In your HubSpot account, navigate to Content > Blog.
  2. In the top right, click the Configure dropdown menu and select Tags
  3. Hover over the blog tag and click Edit.
  4. To edit the blog tag's name, enter new text in the Tag name field.
  5. To change the blog tag's language, click the Language dropdown menu and select a new language.
  6. When finished, click Update.

Combine blog tags

  1. In your HubSpot account, navigate to Content > Blog.
  2. In the upper left, click the Blog posts dropdown menu and select Tags
  3. Select the checkboxes next to the tags you want to combine.
  4. At the top of the table, click Combine.

The blog tags page is displayed. In the table, two boxes are placed around two blog tag checkbox options (e.g., Pop and Top 40 Pop). At the top of the table, a box is placed around the Combine link.

Please note: to combine blog tags with the same name, you must first change one of the tag names. 

  1. In the dialog box, click the Tag to reassign to blog posts dropdown menu and select a tag. The selected tag will replace the previously used tags on blog posts.

The combine blog tags dialog box is displayed with a dropdown menu to reassign blogs to the selected option. When finished, click the Combine tags button.

Delete a blog tag

  1. In your HubSpot account, navigate to Content > Blog.
  2. In the upper left, click the Blog posts dropdown menu and select Tags
  3. Hover over the tag, then click the More dropdown menu and select Delete. 
  4. Type delete in the text field, then click Delete to finish deleting the tag. 

Add a blog tag to your blog post

  1. In your HubSpot account, navigate to Content > Blog.
  2. Click the name of your post. 
  3. In the content editor, click Settings in the top right.
  4. In the Author & Tags section of the dialog box, click the Tags dropdown menu and select the tag
  5. When finished, click X to close the dialog box. Then click Publish or Update in the top right of the content editor.
In the content editor, the settings dialog box is displayed. General is selected by default in the left sidebar menu. In the Author and Tags section, an arrow is pointing to the Tags dropdown menu and an arrow points to the available tag options.
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