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Manage your blog subscribers

Last updated: January 18, 2023

Applies to:

All products and plans

When you publish new blog posts, you can set up blog subscription notifications to send instantly, daily, weekly, and/or monthly emails. 

Lists of subscribed contacts will be created automatically for each active notification frequency. These lists determine the recipients for the blog notification emails.

The blog notification recipient lists use the [Your Blog] Email Subscription property. You can manage a contact's list membership by adding criteria to your lists, or editing their value for this property.

Edit a blog subscription list 

When you create a notification email for a specific frequency, a corresponding list of subscribers will also be created. This list will filter for all contacts with a [Your Blog] Email Subscription value of that frequency. Its default name will be [Subscription] Subscribers - [Your Blog].


You cannot edit or remove a blog subscription list's [Blog] Email Subscription filter, but you can add additional criteria:
  • In your HubSpot account, navigate to Contacts > Lists.
  • Enter subscribers in the search bar. This will pull up all blog subscription lists. 

  • Click the name of your list. 
  • To add more restrictions for list membership, click AND and create additional filters. To add more options for contacts to be added to this list, click OR and create additional filters. Learn more about AND vs OR list criteria.
  • Click Save in the upper right. 

Edit a contact's blog subscription

You can edit a contact's notification frequency from their contact record by editing the [Your Blog] Email Subscription property. To edit the notification frequency for multiple contacts, you can change the [Your Blog] Email Subscription property with a bulk edit or import

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the contact.
  • In the About section of the contact record, click View all properties.
  • Enter email subscription in the search bar.
  • Click the [Your Blog} Email Subscription dropdown menu and select a subscription frequency. Select the blank value to remove a contact's blog subscription. 
  • In the bottom left, click Save.
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