Use the blog research agent

With the blog research agent, you can research topics, identify sources, and generate optimized blog posts. This agent enables content marketing teams to generate long form content at scale.

Please note: Please avoid sharing any sensitive information in your enabled data inputs for AI features, including your prompts. Admins can configure generative AI features in account management settings. For information on how HubSpot AI uses your data to provide trustworthy AI, with you in control of your data, you can refer to our HubSpot AI Trust FAQs.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand requirements

• To configure the blog research agent, Super Admin permission is required.
• Verify that you have Edit permission to edit blog posts.
• Verify that you have Publish permission to publish blog posts.

Understand limitations & considerations

• A Content Hub, Marketing Hub, or Smart CRM Professional or Enterprise subscription is required.
• You'll need to have a blog created before using the blog research agent. If you do not have any blog posts, click Start with AI or Create from the Blog posts page to get your initial blog up and running. Learn more about creating a blog.

Set up the blog research agent

You can set up the research agent from the Blog page on the Suggestions tab.

1. In your HubSpot account, navigate to Content > Blog.
2. On the Blog posts page, click the Suggestions tab.
3. On the Suggestions tab, click Activate blog research agent.
4. In the dialog box, click Add.

Configure the blog research agent

Once the blog research agent is added, Super Admins can manage access, add extra instructions, and automate the agent. 

1. In your HubSpot account, navigate to Breeze > Breeze Studio.
2. On the Agents tab, hover over the Blog Research Agent card and click the verticalMenuIcon menu icon. Then select Configure. You can also click the agent card and then click Configure in the top right of the agent editor.
3. To continue configuring the agent, learn more about customizing Breeze agents.

Use the blog research agent

1. In your HubSpot account, navigate to Content > Blog.
2. On the Blog posts page, click the Suggestions tab.
3. On the Suggestions tab, click the Select an agent dropdown menu and select Blog Research Agent. If the agent has been configured with automation, content will be generated whenever the automation is triggered.
4. Click Generate content.
5. In the Latest Agent Suggestions section, view the suggested blog content.
6. To edit and publish the generated blog content, click Open in editor on a blog post card. You'll be directed to the content editor to continue customizing the blog post. Learn more about creating and publishing blog posts.
7. To dismiss the suggested blog content, click X in the top right of the blog content card. Enter text to provide feedback on why the blog content suggestion was dismissed and then click Submit. 

Please note: after you click Open in editor on a blog post card, the suggested blog post will move to your drafts on the Manage tab.

Manage agent details

1. In your HubSpot account, navigate to Content > Blog.
2. On the Blog posts page, click the Suggestions tab.
3. In the top right, click Agent Details. 
4. In the right panel, click View agent details in Breeze Studio.
5. On the Breeze Studio page, click the verticalMenuIcon menu icon and select Configure.
6. In the agent builder, configure the blog research agent. Learn more about customizing Breeze agents.