BetaSet up brand voice using writing samples

Use brand voice to help HubSpot AI generate content that reflects your company’s writing style and tone. Brand voice analyzes uploaded writing samples to identify patterns such as sentence structure, pronoun usage, tone, and formatting, then applies those patterns when AI generates content in your account.

After you add writing samples, brand voice adapts to how your business communicates and uses that style across supported tools, such as Breeze Assistant and blogs generated by AI. This helps ensure AI-generated content is more consistent with your existing content standards.

Learn more about brand voice.

Please note: if you're a Super Admin, you can opt your account into the Improved brand voice for Breeze Assistant and AI blogs beta.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time.

Understand requirements

• Writing samples for email, SMS, and social media must be a minimum 150 words. Writing samples for blogs, case studies, pages, and podcasts must be a minimum of 500 words. Writing samples can't exceed 10,000 words.
• For best results, add a minimum of two to three writing samples.

Add a writing sample

To set up brand voice, add at least two to three writing samples.

1. In your HubSpot account, click More, then navigate to Marketing > Brand. If More doesn't appear in your account, navigate to Marketing > Brand directly.
2. If you're using the Brands add-on, click the dropdown menu in the top-right and select a brand.
   
   
   
3. Navigate to the Brand Voice tab.
4. Click the Writing Samples tab.
5. Click Add/manage samples.
6. Click the Select a content type dropdown menu and select a content type.
7. On the Add files tab: 
   
   • To upload a file, click Upload a file.
   • To upload a file from your computer, click Upload file.
   • To upload content from your HubSpot account, click Browse existing content. In the right panel, click the content type. Then, select the content or enter the URL, and click Add.
8. On the Paste text tab:
   • Select the content type from the dropdown menu.
   • Paste the writing sample in the text field.
   • Click Add text.
9. To add another writing sample, click Add/manage samples again.
10. Click Generate brand voice.
11. A dialog box will indicate that the brand voice is being updated. Click Close.

Delete writing samples

Delete writing samples from the Writing Samples tab.

1. In your HubSpot account, click More, then navigate to Marketing > Brand. If More doesn't appear in your account, navigate to Marketing > Brand directly.
2. Click the Writing Samples tab.
3. Click Add/Manage samples.
4. Click thedeleteIcon delete icon for each writing sample you want to remove and continue adding new writing samples.
5. Once finished, click Generate brand voice.

Apply brand voice 

Learn more about how to apply your brand voice.