BetaSet up brand voice using content samples

Use brand voice to help HubSpot AI generate content that reflects your company’s writing style and tone. Brand voice analyzes uploaded writing samples to identify patterns such as sentence structure, pronoun usage, tone, and formatting, then applies those patterns when AI generates content in your account.

After you add writing samples, brand voice adapts to how your business communicates and uses that style across supported tools, such as Breeze Assistant and blogs generated by AI. This helps ensure AI-generated content is more consistent with your existing content standards.

Learn more about brand voice.

Please note: if you're a Super Admin, you can opt your account into the Improved brand voice for Breeze Assistant and AI blogs beta.

Please note: avoid sharing any sensitive information in your enabled data inputs for AI features, including your prompts. Admins can configure generative AI features in account management settings. For information on how HubSpot AI uses your data to provide trustworthy AI, with you in control of your data, you can refer to our HubSpot AI Trust FAQs.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time.

Understand requirements

• Writing samples for email, SMS, and social media must be a minimum 150 words. Writing samples for blogs, case studies, pages, and podcasts must be a minimum of 500 words. Writing samples can't exceed 10,000 words.
• For best results, add a minimum of two to three writing samples.

Add a writing sample

To set up brand voice, add at least two to three writing samples.

1. In your HubSpot account, navigate to Content > Brand.
2. Click the Content Samples tab.
3. Click Add samples.
4. Click the Select a content type dropdown menu and select a content type.
5. In the Writing sample field, paste a writing sample. 
   
   • To upload a file, click Upload a file.
   • To upload a file from your computer, click Upload file.
   • To upload content from your HubSpot account, click Browse existing content. In the right panel, click the content type. Then, select the content or enter the URL, and click Add.
6. To add another writing sample, click Next: Add another sample. Then, continue adding another sample. To save this writing sample, click Save & exit.
7. A banner will indicate that the brand voice is being updated. Once updated, the banner will indicate that your brand voice is ready to use.

Edit writing samples

Edit writing samples from the Content Samples tab.

1. In your HubSpot account, navigate to Content > Brand.
2. Click the Content Samples tab.
3. Click Edit brand voice.
4. Edit each sample by clicking Next sample. To add new samples, Click Next: Add another sample and continue adding new writing samples.
5. Once finished, click Save & exit.

Apply brand voice 

Learn more about how to apply your brand voice.