BetaCreate and add marketing events in Marketing Studio

Marketing events allow you to track attendee data for both virtual and in-person events directly within HubSpot. You can create new marketing events or add existing ones to campaigns within Marketing Studio. You can also create marketing events in HubSpot directly from Claude using the HubSpot connector for Claude.

Create and add marketing events to campaigns in Marketing Studio

To create a new marketing event or to add an existing one to a campaign: 

1. In your HubSpot account, navigate to Marketing > Marketing Studio.
2. In the table, hover over an existing campaign. Click theverticalMenuIconthree vertical dots icon next to the campaign and select Edit in canvas.
3. In the top right, click + Add asset. 
4. In the dialog box, click the New tab. 
5. Under General marketing, click Marketing event. A new Marketing Event card will appear on the Marketing Studio campaign canvas. 
6. On the Marketing event card, click + Add content.
   
   

6. To create a new marketing event:

• • Click Create.
  • In the dialog box, enter the details of your event.
  •  At the bottom, click Create.

7. To add an existing marketing event to the campaign:

• • Click Select.
  • On the Select Marketing event page, select the checkbox next to the marketing event you want to add to the campaign.
  • At the bottom, click Save.

Marketing events created in Marketing Studio will also appear on the Marketing Events index page.

Review your marketing event performance in marketing studio

In Marketing Studio, when you click on a marketing event, the following information will appear:

1. In your HubSpot account, navigate to Marketing > Marketing Studio.
2. In the table, select an existing campaign.

3. In the canvas view, click the marketing event. 

4. In the dialog box, on the Details tab, review the following:

   • Name: the name of the marketing event. The event name specifies if the event comes from a third-party platform, such as Zoom or Eventbrite.

   • Description: a description of the marketing event. 
   • Marketing campaigns: the associated campaigns for this marketing event.

   • Start date: the start date of the event.

   • End date: the end date of the event.

   • Event URL: the link to the event page hosted on a third-party platform. Click Open [third-party tool] Event to open the event in the event platform.

   • Event image preview: a preview of the event image from the third-party platform. 

5. To review your marketing event performance, click the Performance tab. The performance details of your marketing event will appear. This can vary depending on your event.