Generate campaign insights using AI

Use the Campaign summary section to review key data, spot top-performing assets, and more. Then, use Breeze Assistant to review additional details with an in-depth summary or ask additional questions about the summary. You can also generate a summary of your campaign activity history.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Review your AI-generated campaign summary

From the campaign details page, review an AI-generated campaign summary to get an overview of your campaign's performance. 

1. In your HubSpot account, click More, then navigate to Marketing > Campaigns. If More doesn't appear in your account, navigate to Marketing > Campaigns directly.
2. Click the campaign you want to view insights for.
3. At the top, click the Performance tab, In the Campaign summary section, you can review an AI-generated summary of the campaign.
4. To regenerate your campaign summary, in the top left, click the regenerate icon. 
5. To ask additional questions about the campaign, click Ask a question. In the Breeze Assistant panel, enter your question and click the send icon. 
6. To copy the summary, click the clipboard icon. 
7. To provide feedback about a summary or Breeze Assistant response:
   • If an answer was what you expected, click the thumbs up icon.
   • If an answer wasn’t what you expected or the thumbs down icon
8. To close the summary on your performance page, click Close.
   • Moving forward, the Campaign Summary section will remain closed for all campaigns. 
   • To display the AI-generated campaign summary after closing the section, you'll need to click Summarize again.