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Review individual campaign performance in Marketing Studio

Last updated: September 16, 2026

Available with any of the following subscriptions, except where noted:

After creating your campaign in Marketing Studio, you can access and review your individual campaign performance from your campaign details page. You can also review the performance of individual campaign assets such as forms or marketing emails from directly within Marketing Studio.
 

Permissions required Super Admin or Campaign permissions are required to review and manage campaigns in Marketing Studio.

Review the performance of an individual campaign

After creating your campaign with Marketing Studio, to review your campaign performance:

  1. In your HubSpot account, navigate to Marketing > Marketing Studio.
  2. In the table, click the campaign that you'd like to analyze. You’ll be automatically redirected to the campaign details page.
    • When reviewing assets in your performance page, published assets will appear in the assets section of the performance page. 
    • Campaign assets that have not been published yet, such as draft social posts, draft emails, etc, will not appear. 
  3. In the top right, click Analyze campaign. You'll be automatically redirected to the Analyze tab filtered to the specific campaign. 

Please note: to access your overall campaign analytics, use the global search bar to search for campaign analytics


campaign-marketing-studio-analyze-campaign 

Review the performance of individual assets in Marketing Studio

After creating your campaign with Marketing Studio, to review your campaign performance:

  1. In your HubSpot account, navigate to Marketing > Marketing Studio.
  2. In the table, hover over the campaign and click theverticalMenuIconthree vertical dots icon next to the campaign. Then, click Edit in canvas.
  3. Click the asset card of the asset that you'd like to review. 
  4. In the dialog box, click the Performance tab. Associated metrics for the asset will appear.
  5. To review the metrics directly in the tool, click View performance. For example, if you'd like to review marketing email metrics from the marketing email's performance page. 

campaign-marketing-studio-marketing-event-performance

Troubleshoot individual campaign influenced contacts

When reviewing your individual campaign performance, if the expected number of influenced contacts does not correspond with the number of interactions in your asset list, it may be due to contact interaction occuring before the asset was associated with the campaign.

Influences contacts in a campaign will only appear if the interaction happens after the asset is associated with the campaign. Influences contacts will not be associated with the asset retroactively.

If you would like to include contacts that were influenced before the asset was associated with the campaign, create a segment and associate this segment with the campaign. This will attribute these contacts to the campaign from the list association.

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