Last updated: May 14, 2021
With an adaptive test, you can see how making small changes to your page can affect its performance. You can test up to five page variations at a time. Over time, the variation that performs the best will automatically be shown to visitors the most often. Learn more about adaptive page testing.
Marketing Hub Enterprise accounts can run an adaptive test on a landing page. CMS Hub Enterprise accounts can run an adaptive test on a landing page or a website page.
You can run an adaptive test on any published page. If your page is part of a multi-language group, you can run a test for each language variation.
Please note: publishing one page variation will make all page variations in the test live. You can continue to make edits to each variation while the test is running, but you won't be able to add, remove, or rename variations after publishing.
To select another page variation in the page editor, click theest test TTest variation dropdown menu in the upper left and select the page name of a variation to open it in the page editor.
You can add, rename, or remove page variations until they're published.
Results are tracked for all page variations while a test is running. To see these results:
To end a test, you'll select one variation to keep live on the page URL. All other page variations will be archived when the test ends.
To end a test:
After the test ends, a summary of each variation's performance is saved in the Test results tab of the page details.
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