Create TikTok Smart+ ad campaigns in HubSpot

After connecting your TikTok ad account to HubSpot, you can create and manage your TikTok campaigns without leaving HubSpot. Smart+ is a TikTok ad format that automatically generates, tests, and optimizes ad combinations from your assets.

From the ads tool, you can:

• Upload up to 31 images or videos and write up to five ad text variations.
• Set your daily budget, schedule, and campaign goal.
• Target by location, language, age, gender, and audience signals.
• Preview your ad before publishing.
  

To create TikTok Smart+ ad campaigns in HubSpot:

1. In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
2. In the top right, click Create. Then select Ad campaign.
3. In the left panel, select TikTok Smart+ Campaign.
4. Click the Ad account dropdown menu and select an ad account.
5. In the top right, click Next.

Set up ad creative

First, on the Ad tab, add the content for each ad in your campaign. You can upload up to 31 images or videos and write up to five ad text variations. TikTok will automatically generate and test up to 50 combinations of your assets to optimize the best-performing combinations.

1. Click the Ad tab.
2. At the top, enter a name for your ad.
3. In the Creative section:
   • Website page URL: select the website page you want people to go to when they click your ad.
   • Text:
     • Click + Add to enter a description text for your ad.
     • Enter a description for your ad and press Enter on your keyboard.
   • Creative assets:

• • • Click Add.
    • Select Carousel, Image, or Video.
    • Click Select images or Select videos to add your images or videos.
    • Click Upload.

• • In the Call to action section, click the CTAs dropdown menu and select the CTAs that will be shown to users.
  • In the Permissions section, select the checkboxes next to the permissions you want to apply:
    • Allow comments: allow your audience to comment on your ad.
    • Allow video download: allow your audience to download your ad video.
    • Allow video sharing: allow your audience to share your ad video to others.
      

Specify targeting

After adding your assets, in the Targeting tab, set up targeting for your ad:

1. Click the Targeting tab.
2. Configure which locations, age ranges, gender, and audiences to target:
• Special categories: select the matching category if your ad is about housing, employment, or credit in the United States or Canada.
• Location: enter any cities, states, or countries.
• Languages: select the languages of your audience list.
• Age: select the age range of your audience list.
• Gender: select the genders of your audience list.
• Included audiences: select a contact list to include in your audience list.
• Excluded audiences: select a contact list to exclude from your audience list.

Enter budget and schedule

1. Click the Budget & Schedule tab. 
2. Optimization goal: select the result you want your ad to achieve - Click or Landing page view.
3. Target cost per result: select the average amount you're willing to pay for each result.
4. Budget: click the dropdown menu and select whether your budget is for Daily or the Total amount for the ad, and enter the amount.
5. Schedule: click the dropdown menus to set the duration of your ad.
   
   

Publish or Save

To publish or save your ad:

1. In the top right, click Publish. Once you've published your campaign, you can analyze ad performance from your Ads page.
2. You can also save your progress at any point and return to finish setting up your ad later. To save your ad as a draft:
• In the top left, click Exit.
• In the dialog box, click Save and Exit. HubSpot will save your drafted ad, which you can resume editing at any time.
3. To view your current drafted ad campaigns:
• In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
• In the left sidebar menu, click Drafts.
• To resume editing one of your drafted campaigns, click the campaign name.
• To remove a draft, hover over the campaign and click Delete. In the dialog box, enter delete. Then, click Delete draft.