Use BIMI to display your verified brand logo in emails

BIMI (Brand Indicator for Message Identification) is an optional way for email senders to authenticate their brand. Once configured, you can display your brand's logo next to authenticated messages in supported inbox providers.

Requirements

You can use BIMI when sending with HubSpot after setting up the following authentication policies:

• Authenticate using DKIM by connecting an email sending domain to HubSpot.
• Authenticate using SPF by adding HubSpot to a domain's SPF policy, which will allow HubSpot to send emails on behalf of your domain.
• Use a DMARC policy, and ensure that the policy is at enforcement (e.g., set to quarantine or reject).

Configure domain for use with BIMI

• For the host or name field of the record, enter default._bimi.example.com, replacing example.com with your email sending domain.
• For the value of the record, enter  "v=BIMI; l=URL of Logo; a=URL of VMC;",  replacing URL of Logo with a link to an SVG file of your brand logo. If you have a Verified Mark Certificate (VMC), replace the URL of VMC with a link to your VMC, otherwise you can leave the value blank. Currently, VMCs are only issued to domains invited to the BIMI pilot offered by Google.

Mailbox provider compatibility

BIMI is a new form of email verification that isn't yet widely supported.

• Verizon Media Group is currently the largest mailbox provider that supports BIMI.
• Google is running a private pilot for BIMI. You can check on the adoption status of other providers on the BIMI working group's website.

Please note: having a properly configured BIMI record does not guarantee that a recipient's mailbox provider will display your brand logo. Some providers may use other criteria such as reputation, anti-abuse checks, or user complaints to determine whether to display a logo.

Learn more about how BIMI works on the BIMI working group website.