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Manage marketing contacts settings for your integrations

Last updated: April 1, 2021

Applies to:

Marketing Hub  Starter, Professional, Enterprise

Your contacts created via your integrations or via the HubSpot API can be automatically created as marketing contacts or you can customize which contacts are set as marketing.

Only contacts tagged as marketing contacts can receive marketing emails and be targeted with ads.

Set all contacts created by the integration as marketing

Please note: a user must have marketing contacts access to update the marketing contacts status for an integration.

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Integrations, then select Marketing contacts.
  • In the Your connected apps section, you will see a list of all apps connected to your HubSpot account.
  • To turn on marketing contacts for an integration, to the right of the name of the integration, click to toggle the switch on.

Please note: HubSpot's calendar sync with Google Calendar or Outlook Calendar does not create new contacts or update their marketing contact status. If you toggle on the setting for the calendar integration, it will not automatically sync marketing contacts. Learn how to manually set your contacts as marketing.

Contacts created via the Create Contacts API endpoint, need to include a Hapi Key in the request. When the contacts have been created, you can toggle the HubSpot API key setting on. 


Please note: HubSpot does not have an endpoint to allow users to update the status of a record, however you can look up the status of a record with the Read Contacts endpoint and using hs_marketable_status as the internal value for the Marketing status property.

If you have permissions to update marketing status, you can update any non-marketing contacts that were created previously through an integration to a marketing contact. These newly set marketing contacts will count towards your billable contact tier limit, going forwards in the current period.

To update specific contacts as marketing, you can: