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Insert an abandoned cart module in your marketing email (BETA)

Last updated: June 13, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise

If you've connected a Shopify account to HubSpot using data sync, you can insert and customize an abandoned cart module in an automated marketing email, to help drive reengagement and encourage prospects to complete their purchases.

Learn how to opt your account into this beta by checking out this article.


Keep the following limitations in mind when adding an abandoned cart module into your email:

  • Automated marketing emails with an abandoned cart module can only be used in a cart-based workflow.
  • There is a maximum of 250,000 recipients per hour for a marketing email that includes the abandoned cart module.
  • You cannot currently conduct an A/B test with a marketing email with an abandoned cart module.

Add an abandoned cart module

To configure an abandoned cart module in a marketing email:

  • In your HubSpot account, navigate to Marketing > Marketing Email.
  • Click the name of an existing draft email to edit it, or click Create in the top right to create a new email.
  • In the left sidebar, click and drag the Cart module into the body of your email.


  • In the left sidebar, edit the details, styling, and layout of the items in the recipient's cart:
    • To show or hide specific fields of each product, select or clear the checkboxes next to the corresponding option.
    • Edit the font, styling, and alignment of the product's name, description, price, quantity, and checkout button by clicking the associated section. You can also customize the checkout button's text, color, border, and corner styling.
    • To adjust the padding around the product module itself, scroll down and toggle the Padding switch on/off to enable and edit the associated padding.
  • After you're done editing the details and design of your products, click Done at the top of the left sidebar. Continue designing the rest of your email, or click Review and send in the top right.
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