Last updated: January 29, 2024
Before you send your first email, review your email settings to confirm your default settings and make use of HubSpot's email features.
Please note: these settings apply to Marketing Hub Starter accounts and HubSpot CRM accounts. Learn how to set up Marketing Hub Professional and Enterprise marketing email account settings.
On the Configuration tab you'll set your default email size, colors, and email footer information.
Your email footer contains the physical address of your business. This information is automatically included in the footer of all marketing emails.
The following fields are required to send marketing emails:
Learn more about required email footer information, and how to manage your email footer in HubSpot.
Set your global defaults for contact and company personalization tokens. Learn more about setting global defaults for personalization tokens.
Manage your double opt-in settings for your pop-up forms. This extra confirmation step verifies the email address of all new contacts via form, and can greatly improve email deliverability. Learn more about how double opt-in works.
You'll see a preview of how your double opt-in email will appear to your recipients.
Please note: subscription types settings apply to Marketing Hub Starter accounts. Learn more about how subscription types work for free HubSpot CRM accounts.
Email subscription types summarize the type of content your subscribers will receive when they opt in. You'll have a Marketing Information email subscription type in your account by default.
To create a new subscription type:
Learn more about how to create and manage your subscription types, and how these types impact contact properties and more.