Last updated: January 29, 2024
Email deliverability is a feedback loop for whether you’re sending the right content to the right contacts at the right time. Email engagements such as clicks, opens, and spam complaints contribute to your email sending reputation. Higher rates of positive engagements improve your chances of reaching the inbox instead of getting stuck in a spam filter.
To improve engagement, test your email to be sure it renders as expected. You can use the test in email client features to be sure your email is optimized for mobile devices. Within the email editor, click the bar graph icon to open the email optimizer and review recommendations to improve your email content and deliverability.
To ensure consistent delivery and establish a positive reputation with email inbox providers, you should gradually ramp up the volume and frequency of the emails you send: