Last updated: January 29, 2024
You can review your current and historical email sending reputation using the email health dashboard. Review the key metrics of your marketing email performance, including your overall open rate, click-through rate, unsubscribe rate, spam reports, and hard bounce rate, and get recommendations on how to improve your deliverability and performance.
Please note: comparing email health by industry is only available for some industries.
At the top of the page, you can filter the email health reporting data by any of the following metrics:
Please note: spam reports from Gmail are not included in this metric within HubSpot, as Google uses a proprietary method for reporting that doesn't provide granular data on each recipient. To monitor Gmail complaints outside of HubSpot, you can set up and use Google's Postmaster Tools.
To view and analyze a detailed breakdown of each metric: