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Review and filter marketing emails based on AI content

Last updated: May 17, 2024

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If you used one of HubSpot's AI assistant tools to help you draft your marketing emails, such as the subject line assistant or preview text assistant, you can filter which emails were generated or co-created with AI on the email home page.

AI filter definitions

When drafting a marketing email, you can use HubSpot's AI assistant to generate preview text, subject lines, or text in the body of your email.

There are two filters available to help you review which emails were created using one of HubSpot's AI assistant tools:

  • Generated by AI: content in your email was fully generated by AI without any further edits made by a user in your account.
  • Co-created by AI: content in your email was initially generated by AI but was later edited by a user in your account.

Include AI filters on your email home page

To include one of the AI-related filters on your email home page:

  • In your HubSpot account, navigate to Marketing > Marketing Email.
  • In the top right of the email table, click the Actions dropdown menu, then select Edit columns.
  • On the left, select the checkboxes next to the Generated by AI or Co-created by AI to have the properties appear in the table.
  • On the right, use the drag handle to drag and drop properties to reorder the columns. You can also click the x next to a property to remove it.
  • Click Apply.


Create a custom view to filter emails generated or co-created using AI

By default, an AI view is available at the top of the table of your emails. Click the AI view tab to view emails that've been generated or co-created using AI.

You can also create a custom view that includes one of the AI-related filters:

  • In your HubSpot account, navigate to Marketing > Marketing Email.
  • In the top right, click Add view, then click Create new view.
  • In the dialog box, enter a name for your new view, then specify whether the view should be private or shared with others in your account. Click Save.
  • After you've created the view, click Advanced filters above the table.
  • In the right panel, click Add filter, then select AI generated or co-created.
  • Finish configuring your filter, then click Apply filter.


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