Generate preview text for marketing emails using HubSpot AI

You can generate preview text for your marketing email using Breeze, HubSpot's AI. The preview text is based on the content of your email, and help provide a relevant summary to your recipients.

Please note: Please avoid sharing any sensitive information in your enabled data inputs for AI features, including your prompts. Admins can configure generative AI features in account management settings. For information on how HubSpot AI uses your data to provide trustworthy AI, with you in control of your data, you can refer to our HubSpot AI Trust FAQs.

Understand limitations and considerations

• After you generate a pair of preview text suggestions, you can only generate new suggestions up to five more times for a single email.
• The generated preview text will be in the language you set on the Setup tab in the email editor. 

Understand AI-generated content best practices

• Proofread and edit your AI-generated content before publishing it.
• Edit AI-generated content to maintain your brand's voice and style.
• Balance the use of AI-generated content with content written by a human.
• While HubSpot has security measures in place, content assistant may occasionally generate incorrect, biased, offensive, or misleading information. Verify the accuracy of the output's content, especially any statistics or facts.
• The large language model that powers content assistant tends to produce inconsistent results in non-English languages. HubSpot is working on better supporting these languages in the coming months. For now, use extra care in checking non-English content for accuracy and clarity.

Manage preview text assistant setting for all users

By default, the preview text assistant will be available to all users in your account. You can turn this setting off in your account settings:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, in the Account Management section, navigate to AI.
3. In the Access tab of your AI settings, click to toggle the Give users access to generative AI tools and features switch on.

Generate preview text using HubSpot AI

To generate a preview text for your marketing email:

1. In your HubSpot account, navigate to Marketing > Email.
2. Click the name of a drafted marketing email.
3. In the email editor, click the Inbox tab.
4. In the Subject line field, enter a subject line for your email. This will be used along with the content of the email to generate the preview text. 
5. Draft the content of your email. 
6. In the Preview text field, click Generate to generate two suggestions. 
7. In the dialog box, click Insert next to a suggestion to add it as your preview text. 
8. To see more suggestions like an existing suggestion, hover over the suggestion and click More like this. 
9. To generate new suggestions, click Generate new ideas.