Last updated: June 11, 2025
Available with any of the following subscriptions, except where noted:
Marketing Hub
Starter
,
Professional
,
Enterprise
|
| Legacy Marketing Hub Basic |
When you're editing a marketing email, you can change the language in the email's settings to translate the default content of your email for any default HubSpot modules, as well as the subscription links in the footer of your email.
If you have a Marketing Hub Starter, Professional, or Enterprise account, you can create and manage translations for email subscription types in your account settings.
Edit the language of default modules in an email
To edit the language of your email's default modules and subscription links:
- In your HubSpot account, navigate to Marketing > Email.
- Click the name of a drafted email to edit it, or click Create email.
- Click the Setup tab.
- Click the Language dropdown menu, then select a language.
Add translations to a subscription type (Marketing Hub Starter, Professional, and Enterprise only)
You can add translations for an existing email subscription type in your email settings.
Please note:
- The language you set for the subscription type translation must exactly match a supported language in the marketing email editor. For example, to select and use an Italian translation, the language of your subscription type translation must be set to Italian, rather than Italian (Italy).
- If you purchased the Brands add-on, you cannot currently customize subscription pages. The pages will automatically translate based on the visitor's browser.
Create a new translation
- In your HubSpot account, click the settings icon in the top navigation bar.
- In the left sidebar menu, click Marketing > Email.
- Click the Subscription Types tab.
- Hover over an existing subscription type, then click the Actions dropdown menu and select Edit.
- In the right panel, click + Add a language variant, then select a language for your translation.
- Enter a translated Subscription name for the selected language.
- Enter a translated Description for the selected language.
- In the Preview at the bottom, you'll see a preview of how your subscription will appear for the selected language on your email preferences page.
- To add another translation, click + Add a language variant and complete the steps above. When you've finished adding translations to your subscription type, click Finish.
- Once you're done, click Save.
After translations have been created, your customers will see a dropdown menu at the top of your email preferences page to select any translation language you've added.
Edit a translated subscription type
After a translation has been added, you'll see a listing of any translations appear in the subscription types. To edit or remove a translation:
- In your HubSpot account, click the settings icon in the top navigation bar.
- In the left sidebar menu, click Marketing > Email.
- Click the Subscription Types tab.
- Hover over an existing subscription type, then click the Actions dropdown menu and select Edit.
- Click the name of the translated subscription to expand its details.
- Make edits as needed to modify this subscription.
- To delete the translation, click the delete icon.
- When you've finished making your changes, click Save.
Select the subscription language for a specific marketing email
Please note: at this time, it's only possible to select a subscription language for an individual email in the drag and drop email editor.
- In your HubSpot account, navigate to Marketing > Email.
- Click the name of a drafted email or click Create email.
- In the email editor, click the Setup tab.
- Click the Language dropdown menu and select a language for your email subscription information. Your email footer information will appear in this language for all recipients.
After you've set the translated language for this email, contacts will see a dropdown menu on the email preferences page. This dropdown menu can be used to switch between the default language and any other translation languages you've added in your settings.
