Last updated: September 28, 2023
The General Data Protection Regulation (GDPR) is an EU regulation that replaced the 1995 EU Data Protection Directive (DPD). The GDPR enhances the protection of the personal data of EU citizens and increases the obligations on organizations who collect or process personal data.
Please note: while these features live in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.
If you are a Super Admin or have Edit account defaults permissions turned on, you can turn on GDPR in your HubSpot account settings. This is a centralized place to automatically enable GDPR-compliant features throughout your HubSpot account:
Please note: legal basis to communicate is email address-based. Contacts must give consent for each email address they would like to receive emails for.
When the Legal basis required checkbox is selected, all subscription types on a contact's email subscription page will be unchecked by default.
Once GDPR is enabled, you'll have the following features in your account:
Please note: if you turn off GDPR in your account, the cookie consent banner will not be automatically turned off.
Continue setting up GDPR functionality by clicking the setup tasks under GDPR privacy setup.