Last updated: October 4, 2023
Under the General Data Protection Regulation (GDPR) and other data privacy laws, companies need a legal reason to use and process contact data and must keep records of consent and evidence of other legal purposes of processing.
The contact property Legal basis for processing contact's data helps you collect, track, and store legal basis of processing via contract, legitimate interest, and/or consent for your HubSpot contacts. According to the GDPR, businesses are required to have at least one legal basis as a valid reason for processing data. There may be more than one legal basis that fits each situation.
Please note: while HubSpot provides this feature, your legal team is the best resource to give you compliance advice for your specific situation.
Please note: by selecting Legal basis for processing contact's data as Not applicable the contact will be eligible to receive emails from your account if they are included in the recipient list.
You can add consent and legal basis to contacts when you:
To grant legal basis in bulk to your contacts:
Please note: when using Gmail, Outlook desktop, or Office 365, email opens can only be tracked for contacts with an assigned legal basis. Learn more about email tracking with the Chrome extension when GDPR settings are enabled.