Let op: De Nederlandse vertaling van dit artikel is alleen bedoeld voor het gemak.

Ondersteuning Google toestemmingsmodus v2

Laatst bijgewerkt: maart 20, 2024

Beschikbaar met elk van de volgende abonnementen, behalve waar vermeld:

Google Consent Mode v2 is een framework dat is ontworpen om de toestemmingsvoorkeuren van websitebezoekers te integreren met de advertentie- en analysetools van Google. Hiermee kan je HubSpot-site aanpassen hoe deze tools zich gedragen op basis van de toestemmingsstatus van websitebezoekers, met name met betrekking tot cookies en gegevensverzameling. Zelfs als bezoekers geen toestemming geven voor cookies, kunnen Google-services in een beperkte modus werken en basisinteracties verzamelen zonder de privacyverwachtingen te schenden.

Let op: vanaf de door Google gestelde deadline van maart 2024 kunnen bedrijven die niet integreren met Google Consent Mode v2 te maken krijgen met meetverlies van gevolgde gegevens van bezoekers uit de EER/EU/UK.

Voordat u aan de slag gaat

Om Google Consent Mode v2 binnen HubSpot te ondersteunen, moet je:
- Een HubSpot gehoste site hebben
- Geïntegreerd zijn met Google Tag Manager of Google Analytics.
- HubSpot's opt-in cookie toestemmingsbanner gebruiken.
Vanwege de expliciete toestemmingsvereiste van Google werkt Consent Mode v2 alleen in de EER, EU en het Verenigd Koninkrijk als een HubSpot opt-in cookie toestemmingsbanner (met of zonder categorieën) wordt weergegeven voor deze bezoekers.

Google toestemmingsmodus v2 inschakelen

Stel een HubSpot opt-in cookie toestemmingsbanner in. Je kunt ervoor kiezen om opt-in per categorie toe te staan of niet. Selecteer tijdens het instellen van je banner in het vervolgkeuzemenu Landen de EU-, EER- en VK-landen.
Integreer met Google Analytics 4 (ondersteunt geavanceerde toestemmingsmodus) met je Measurement ID of Google Tag Manager (ondersteunt basis toestemmingsmodus) met je GTM ID in je HubSpot account.

Let op: als je een basisversie van de toestemmingsmodus wilt implementeren voor Google Analytics 4 in plaats van geavanceerd, kun je Google Analytics als tag toevoegen aan Google Tag Manager. Dan wordt het geladen met de basis toestemmingsmodus via HubSpot's Google Tag Manager integratie.

Zodra deze stappen zijn voltooid, wordt Google toestemmingsmodus v2 wereldwijd ondersteund op je HubSpot-gehoste inhoud.

Google toestemmingsmodus v2 handmatig implementeren

Als je geen HubSpot cookie banner gebruikt of niet bent geïntegreerd met GTM of GA4 via een Measurement ID of GTM ID, moet je Google Consent Mode v2 handmatig implementeren.

Externe site

Als je Consent Mode v2 handmatig moet implementeren omdat je de HubSpot cookie banner op een externe website gebruikt, werk dan samen met je ontwikkelaar om te leren hoe je Consent Mode v2 handmatig kunt implementeren.

Aangepaste Google Tag Manager of Google Analytics

Als je niet bent geïntegreerd met GTM of GA4 via een Measurement ID of GTM ID binnen HubSpot en een codefragment gebruikt om te integreren, moet je Consent Mode v2 handmatig implementeren. Werk samen met je ontwikkelaar om te leren hoe je Consent Mode v2 handmatig kunt implementeren.

Externe cookiebanner

Als je een niet-HubSpot cookie banner gebruikt op je HubSpot gehoste site of op je externe website pagina's, raadpleeg dan je externe cookie banner leverancier of ontwikkelaar voor richtlijnen.

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