Forms

Connect pop-up forms and non-HubSpot forms to Mailchimp

Last updated: November 19, 2019

After you connect your pop-up forms and non-HubSpot forms to your Mailchimp account, you can add contacts who submit to those forms to specific Mailchimp lists.

Please note: if you're using Zapier to integrate HubSpot with Mailchimp, refer to Zapier's documentation on the integration.

When you set up a pop-up form or non-HubSpot form to add contacts to a Mailchimp list:

  • HubSpot will not retroactively push contacts who submitted your pop-up form or non-HubSpot form before you connected your Mailchimp account and set up the form.
  • HubSpot is will only send the contact's first name, last name, and email address to Mailchimp. 
  • HubSpot will not be able to sync with a Mailchimp list that has required merge tags for which HubSpot doesn't send a value. It's recommended to sync your form with another Mailchimp list, or remove the required merge tags.
  • HubSpot is only able to trigger auto-response emails using Mailchimp's automation feature.

 

Connect your Mailchimp account to HubSpot

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Email service provider.
  • Click Connect email provider.
  • In the dialog box, select Mailchimp.
  • You'll be redirected to a login screen. Enter your Mailchimp login credentials, then click Log In.

Next, set up your pop-up forms and non-HubSpot forms to push contacts to Mailchimp.

 

Pop-up forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • In the upper left, click the Form type dropdown menu and select Pop-up.
  • Click the name of the pop-up form you want to push to Mailchimp.
  • In the pop-up form editor, click the Options tab.
  • In the Push new contacts to your email provider (optional) section, click Select lists.

  • In the dialog box, select the Mailchimp list(s) to add contacts who submit this form to, then click Save.

 

Non-HubSpot forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • In the upper left, click the Form type dropdown menu and select Non-HubSpot.
  • Hover over the non-HubSpot form you want to push to Mailchimp, then click the Actions dropdown menu and select Edit Mailchimp lists.

non-hubspot-forms-mailchimp

  • In the dialog box, select the Mailchimp list(s) to push contacts to, then click Save.
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