Forms

Connect pop-up forms and non-HubSpot forms to Mailchimp

Last updated: August 3, 2020

Applies to:

All products and plans

To add contacts who submit to your pop-up forms and non-HubSpot forms to your Mailchimp lists, you can connect those to your Mailchimp account.

Please note: if you're using Zapier to integrate HubSpot with Mailchimp, refer to Zapier's documentation on the integration.

When you customize a pop-up form or non-HubSpot form to add contacts to a Mailchimp list:

  • HubSpot will not retroactively add contacts to a Mailchimp list who submitted your pop-up form or non-HubSpot form before you connected your Mailchimp account and customized the form.
  • HubSpot will only send the contact's first name, last name, and email address to Mailchimp. 
  • HubSpot will not be able to sync with a Mailchimp list that has required merge tags because HubSpot doesn't send a value for these tags. It's recommended to sync your form with another Mailchimp list, or remove the required merge tags.
  • HubSpot is only able to trigger auto-response emails using Mailchimp's automation feature.

 

Connect your Mailchimp account to HubSpot

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Email service provider.
  • Click Connect email provider.
  • In the dialog box, select Mailchimp.
  • You'll be redirected to a login screen. Enter your Mailchimp login credentials, then click Log In.

authorize-mailchimp-integration-dialog

  • Review the access requested for your account, and click Allow.
  • You will be redirected to the Email service provider section of your settings.
    • To see when emails are sent, opened, clicked, and bounced for your HubSpot contacts:
      • Click to toggle the Show Mailchimp email activities on HubSpot contact record switch on.

Please note: when the switch is toggled on, historical email campaign data will only be synced to HubSpot for the previous month.

filter-activities-mailchimp-checkbox

    • If you decide to remove the Mailchimp integration from your HubSpot account, you can click Disconnect in the top right.


Next, edit your pop-up forms and non-HubSpot forms to push contacts to Mailchimp.

 

Pop-up forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over the pop-up form you want to push to Mailchimp, and click Actions > Edit form.
  • In the pop-up form editor, click the Options tab.
  • In the Push new contacts to your email provider (optional) section, click Select lists.

  • In the dialog box, select the Mailchimp list(s) to add contacts who submit this form to, then click Save.
  • In the top right, click Next and then click Update.

 

Non-HubSpot forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over the non-HubSpot form you want to push to Mailchimp, then click the Actions dropdown menu and select Edit Mailchimp lists.

non-hubspot-forms-mailchimp

  • In the dialog box, select the Mailchimp list to push contacts to, then click Save.

View Mailchimp email activities in a contact record

You can sync and view Mailchimp email sends, opens, clicks and bounces on a contact record. To turn Mailchimp activity sync on:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • On the left sidebar menu, navigate to Marketing Email service provider.
  • Click to toggle the Show Mailchimp email activities on HubSpot contact records switch on.

Please note:

  • Any campaigns sent over 30 days before you connected your Mailchimp account to HubSpot will not be synced.
  • Any campaigns with an empty subject line will not be synced.

 

If you require a two-way sync of information between HubSpot and Mailchimp, PieSync has built an integration that allows both new and historical data to sync in both directions. Learn more about PieSync's integration with Mailchimp and HubSpot

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