Use HubSpot's integration with MailChimp

Connect your HubSpot account with MailChimp to add contacts who submit non-HubSpot forms to your Mailchimp lists. You can also view Mailchimp email activities in contact records if the Mailchimp campaign meets the required conditions. 

Before you get started

When integrating with MailChimp, please note the following:

• When using this integration, contacts can only be synced from HubSpot to Mailchimp and not vice versa. If you require a two-way sync of information between HubSpot and Mailchimp, learn more about using HubSpot's data sync instead. 
• HubSpot will not retroactively add contacts to a Mailchimp list who submitted your non-HubSpot form before you connected your Mailchimp account and customized the form.
• HubSpot will only send the contact's first name, last name, and email address to Mailchimp. 
• HubSpot will not be able to sync with a Mailchimp list that has required merge tags because HubSpot does not send a value for these tags. It's recommended to sync your form with another Mailchimp list, or remove the required merge tags.
• HubSpot will only trigger auto-response emails using Mailchimp's automation feature.

Connect your MailChimp account to HubSpot

1. In your HubSpot account, click the Marketplace icon marketplace in the top navigation bar, then select HubSpot Marketplace.
2. Use the search bar to locate and select the MailChimp integration.
3. In the top right, click Install App.
4. In the dialog box, enter your Mailchimp login credentials, then click Log In. 

5. Review the access requested for your account, and click Allow. After installing the integration, you'll be redirected to your integration settings.
6. If you decide to remove the Mailchimp integration from your HubSpot account, you can click Disconnect in the top right.
7. Next, edit your non-HubSpot forms to push contacts to Mailchimp. 

Non-HubSpot forms

1. In your HubSpot account, navigate to Marketing > Forms.
2. Hover over the non-HubSpot form you want to push to Mailchimp, then click the Actions dropdown menu, and select Edit Mailchimp lists.
3. In the dialog box, select the Mailchimp list to push contacts to, then click Save.
   

Sync Mailchimp email activities in a contact record

Turn on your Mailchimp activities sync to review Mailchimp email activity, such as Mailchimp email sends, opens, clicks, and bounces for the corresponding contact records. Every 15 minutes, HubSpot will sync the following email events from Mailchimp for existing contacts:

• An email was sent to a contact
• A contact opened the email
• A contact clicked a link in the email
• The email bounced

Only Mailchimp campaigns that meet all of the following conditions will be synced:

• The send date for the campaign is not earlier than 30 days before connecting your Mailchimp account to HubSpot.
• The campaign has a non-empty subject line and a non-empty title.
• The campaign is not part of an A/B test.
• The campaign is not a part of the Customer Journey.

Turn on Mailchimp activities sync 

To turn Mailchimp activity sync on:

1. In your HubSpot account, click the settings settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. Search for and click Mailchimp. 
3. On the left sidebar menu, navigate to Integrations > Email service provider.
4. Click to toggle the Show Mailchimp email activities on HubSpot contact records switch on. After turning on your Mailchimp activities sync, you can also create segments based on email activity and enroll contacts into workflows based on their email activity.