Forms

Connect pop-up forms and non-HubSpot forms to Mailchimp

Last updated: April 2, 2020

After you connect your pop-up forms and non-HubSpot forms to your Mailchimp account, you can add contacts who submit to those forms to specific Mailchimp lists.

Please note: if you're using Zapier to integrate HubSpot with Mailchimp, refer to Zapier's documentation on the integration.

When you set up a pop-up form or non-HubSpot form to add contacts to a Mailchimp list:

  • HubSpot will not retroactively push contacts who submitted your pop-up form or non-HubSpot form before you connected your Mailchimp account and set up the form.
  • HubSpot is will only send the contact's first name, last name, and email address to Mailchimp. 
  • HubSpot will not be able to sync with a Mailchimp list that has required merge tags for which HubSpot doesn't send a value. It's recommended to sync your form with another Mailchimp list, or remove the required merge tags.
  • HubSpot is only able to trigger auto-response emails using Mailchimp's automation feature.

 

Connect your Mailchimp account to HubSpot

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Email service provider.
  • Click Connect email provider.
  • In the dialog box, select Mailchimp.
  • You'll be redirected to a login screen. Enter your Mailchimp login credentials, then click Log In.

  • Review the access requested for your account, and click Allow.
  • In the dialog box, click Turn on Mailchimp activities to see when emails are sent, opened, clicked, and bounced for your existing HubSpot contacts.
  • You will be redirected to the Email service provider section of your settings. You can click Disconnect to disconnect the integration and click to toggle the Show Mailchimp email activities on HubSpot contact record switch off.

Next, set up your pop-up forms and non-HubSpot forms to push contacts to Mailchimp.

 

Pop-up forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • In the upper left, click the Form type dropdown menu and select Pop-up.
  • Hover over the pop-up form you want to push to Mailchimp, and click Actions > Edit form.
  • In the pop-up form editor, click the Options tab.
  • In the Push new contacts to your email provider (optional) section, click Select lists.

  • In the dialog box, select the Mailchimp list(s) to add contacts who submit this form to, then click Save.
  • In the top right corner, click Next and then click Update.

 

Non-HubSpot forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • In the upper left, click the Form type dropdown menu and select Non-HubSpot.
  • Hover over the non-HubSpot form you want to push to Mailchimp, then click the Actions dropdown menu and select Edit Mailchimp lists.

non-hubspot-forms-mailchimp

  • In the dialog box, select the Mailchimp list(s) to push contacts to, then click Save.

 

If you require a two-way sync of information between HubSpot and Mailchimp, PieSync has built an integration that allows both new and historical data to sync in both directions. Learn more about PieSync's integration with Mailchimp and HubSpot

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