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Attach your content to a topic

Last updated: June 11, 2021

Applies to:

Marketing Hub  Professional, Enterprise
CMS Hub  Professional, Enterprise
Legacy Marketing Hub Basic
On the Optimize tab in the content editor, you can attach a piece of content to a topic or subtopic. Linking your content to a pillar page helps establish its authority in search engine results. Learn more about the role of topics and subtopics in content strategy.  
  • In your HubSpot account, navigate to your blog, landing pages, or website pages.

  • Hover over a page or post, then click Edit
  • Navigate to the Optimize tab. 
  • In the sidebar editor, click the Topic dropdown menu and select a topic. To create a new topic, select Add core topic instead. In the dialog box, enter a topic and click Save


  • If this content is your topic's pillar page, click Attach to topic. If this is support content for a subtopic keyword:
    • Select the Is this supporting content? checkbox.
    • Click the Subtopic keyword dropdown menu and select a keyword. To create a new subtopic keyword, select Add subtopic keyword instead. In the dialog box, enter a keyword and click Save.
    • Click Attach to topic.

After you've selected a topic and subtopic, suggestions for additional keywords will be generated.