Last updated: June 22, 2023
Available with any of the following subscriptions, except where noted:
Marketing Hub Professional, Enterprise
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CMS Hub Professional, Enterprise
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| Legacy Marketing Hub Basic |
In the Optimize section of the content editor, you can attach a piece of content to a pillar page as a topic or subtopic. Linking your content to a pillar page helps establish its authority in search engine results . Learn more about the role of topics and subtopics in content strategy.
Please note: creating topic clusters in HubSpot does not affect your website's SEO directly.
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Navigate to your content:
- Website Pages: In your HubSpot account, navigate to Marketing > Website > Website Pages.
- Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.
- Blog: In your HubSpot account, navigate to Marketing > Website > Blog.
- Hover over a page or post, then click Edit.
- In the content editor, click the Optimize icon in the left sidebar.
- Attach the content to a topic:
- To add an existing topic, click the Topic dropdown menu and select a topic for your page.
- To create a new topic, click the Topic dropdown menu and select Add core topic. In the dialog box, enter the topic, then click Save
- To attach the page to a subtopic keyword:
- Select the Is this supporting content? checkbox.
- To add an existing keyword, click the Subtopic keyword dropdown menu and select a subtopic keyword
- To create a new keyword, click the Subtopic keyword dropdown menu and click Add subtopic keyword. In the dialog box, enter the subtopic keyword, then click Save.
