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Attach your content to a topic

Last updated: April 2, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Content Hub   Professional , Enterprise
In the Optimize section of the content editor, you can attach a piece of content to a pillar page as a topic or subtopic. Linking your content to a pillar page helps establish its authority in search engine results . Learn more about the role of topics and subtopics in content strategy

Please note: creating topic clusters in HubSpot does not affect your website's SEO directly.

  • Navigate to your content:

    • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
    • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
    • Blog: In your HubSpot account, navigate to Content > Blog.
  • Hover over a page or post, then click Edit
  • In the content editor, click the gauge Optimize icon in the left sidebar. 
  • Attach the content to a topic: 
    • To add an existing topic, click the Topic dropdown menu and select a topic for your page.
    • To create a new topic, click the Topic dropdown menu and select Add core topic. In the dialog box, enter the topic, then click Save
  • To attach the page to a subtopic keyword:
    • Select the Is this supporting content? checkbox.
    • To add an existing keyword, click the Subtopic keyword dropdown menu and select a subtopic keyword
    • To create a new keyword, click the Subtopic keyword dropdown menu and click Add subtopic keyword. In the dialog box, enter the subtopic keyword, then click Save


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