You can track and report on your Reddit ad campaigns, ad sets, and ads in your HubSpot account.
When you connect your Reddit ad account to HubSpot, you can turn on auto-tracking, which will automatically apply a set of UTM parameters to all supported ad types in your account.
Necessary disclosure: your use of the Reddit Ads integration is subject to the Reddit Advertising Policy. HubSpot will be able to view and manage your account and will store your Reddit Ads account ID. When you authorize the integration, HubSpot receives a user token with permissions for the connected ad accounts. HubSpot can view but does not store all the ad accounts you have permissions for. Reddit will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all campaigns, ad groups, and ads in the accounts you connected.
Please note: if you're a Super Admin, you can opt your account into the Reddit Ads Integration beta.
Supported ad types
HubSpot can track all Reddit ads, but some ad types are not supported due to API limitations. Learn more about the differences between ad tracking and reporting in HubSpot.
| Ad type |
Tracking |
Reporting |
| Free-form |
✓ |
✓ |
| Image |
✓ |
✓ |
| Video |
✓ |
✓ |
| Carousel |
✓ (tracking limited to the URL on the first item of the carousel) |
✓ |
| Conversations |
✓ |
✓ |
| Product |
✓ (tracking limited to custom destination URLs) |
✓ |
| AMA |
|
✓ |
Requirements for tracking Reddit ads
To track Reddit ads in your HubSpot account, the following requirements must be met.
- If you use a URL shortener or third-party tracking template, ensure it preserves query parameters when redirecting to the landing page.
- Do not override the account-level tracking settings, as these are used to add tracking parameters to your Reddit ads.
UTM parameters
HubSpot tracks Reddit ads by applying UTM parameters to supported ad types. HubSpot adds the following URL parameters to each Reddit ad:
utm_source=reddit
utm_medium=paid
utm_campaign={CampaignName}
utm_id={CampaignId}
hsa_acc={AccountId}
hsa_cam={CampaignId}
hsa_grp={AdGroupId}
hsa_ad{AdId}
hsa_net=reddit
hsa_ver=3
ads
BETA
