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Ads | Frequently Asked Questions

Last updated: May 23, 2022

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Applies to:

All products and plans

Find answers and general information quickly about the ads tool in HubSpot. If you have any specific questions about Facebook lead ads in the ads tool, check out frequently asked questions about Facebook lead ads.


What campaign types are supported in the ads tool?

HubSpot is only able to track the following types of ads for contact attribution:

  • Google Ads: HubSpot can track most Google ad types, including YouTube ads, but some ad types are not supported due to API limitations:
    • Smart campaigns can be tracked but reporting data for specific ad groups, ads, or keywords is not available.
    • Discovery campaigns can be tracked as long as you're not overriding tracking for the campaign's ad groups or ads.
    • YouTube ads cannot be tracked, but other reporting data, such as impressions and clicks, are available on the HubSpot ads dashboard.
  • Facebook and Instagram Ads: HubSpot can track most Facebook and Instagram ads, but some ad types are not supported due to API limitations:
    • Ads that do not link to external sites (e.g., Facebook Messenger ads) cannot be tracked.
    • Ads that use Placement Asset Customization (PAC) carousel format cannot be tracked. Standard carousel ads can be tracked.
  • LinkedIn Ads: HubSpot can track most LinkedIn ads, but some ad types are not supported due to API limitations:
    • Carousel or Message ads cannot be tracked.
    • Leads who submit Lead Gen Forms on any ad type will sync to HubSpot, even if the ad type is not trackable.

For ad types that Hubspot isn't able to track, the HubSpot ads tool will report basic information, such as clicks and impressions. Contacts will not be attributed to untracked ads. Learn more about ad tracking in HubSpot.

Will my existing ads appear in the ads tool?

After you connect your Facebook AdsGoogle Ads, or LinkedIn Ads account to HubSpot, your existing ads will automatically sync to HubSpot and appear on your ads dashboard, which can then be viewed and tracked in HubSpot.

How do I pause an active ad?

To pause an active ad campaign or individual ads in the ads tool:

  • In your HubSpot account, navigate to Marketing > Ads.
  • In the dashboard, click the name of an ad campaign.
  • In the upper right, click to toggle the switch off to pause the ad campaign.

google-campaign-switch

Please note: pausing an active ad campaign will prevent it from collecting any data, such as impressions or clicks, and will not cost additional fees from the ad network. It is possible that a contact may be attributed to a paused ad campaign if they still had access to the ad's original URL and converted on your ad after you paused it.
  • In the Ads table, click to toggle the switch off next to an ad set, ad group, or specific ad to pause it.

google-group-switch

What happens if I disconnect and reconnect my account?

If you're disconnecting and reconnecting your Facebook Ads, Google Ads, or LinkedIn Ads account for troubleshooting purposes, be aware that:

  • Previously collected data will not be lost.
  • Previously created audiences will be available once you reinstall the ad network pixel. However, if an audience is deleted from the ad network, the audience will not be available upon reconnection.
  • Any leads that submitted lead ads  or Lead Gen Forms while the account was disconnected will retroactively sync to HubSpot.

Will I be notified if there's an issue with one of my connected accounts?

If an ad account becomes inaccessible due to an authentication error or change of user permissions on the ad network, an email will be sent to the user who originally connected the ad account.

If the account remains inaccessible for seven days, another email will be sent to all Super Admins in your HubSpot account. If no action is taken to reconnect the ad account for another seven days, a final email will be sent to all users in your HubSpot account.

ad-account-reconnection-email

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