Last updated: January 19, 2023
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When you install a pixel or tag in HubSpot, the pixel code will fire alongside the HubSpot tracking code. This will apply to all HubSpot-hosted or external pages where the tracking code is installed. If you choose not to install a pixel, HubSpot's tracking code will still work and attribute contacts to your ads.
Before getting started, please note the following:
Please note: after installing a Facebook pixel through HubSpot, you may notice an alert titled "New Domain Sending Data" under the Diagnostics tab in the Facebook Events Manager. If the alert lists hubspot.com, you can safely ignore it. Learn more about pixel traffic permissions in Facebook's Business Help Center.
Necessary disclosure: HubSpot will receive the pixel or tag identification from the selected ad network you selected as part of connecting your account to that network. HubSpot will automatically place the pixel or tag on your website pages where the HubSpot tracking code is present. This pixel or tag sends and tracks information about your website visitors back to the network, enabling conversion tracking and website audience creation.
If your company falls under the CCPA, or you want any of your California customers to be under Limited Data Use with Facebook, you should enable Limited Data Use for any of your ad accounts with a pixel that you've installed through HubSpot. Learn more about Facebook's Limited Data Use.
Please note: While these features are in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.
To enable Limited Data Use for an ad account:
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