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Track and report on your LinkedIn ads in HubSpot

Last updated: April 12, 2022

Applies to:

All products and plans

You can track and report on your LinkedIn ad campaign groups, campaigns, and ads in your HubSpot account.

When you connect your LinkedIn ad account to HubSpot, you can enable auto-tracking, which will automatically apply a set of UTM parameters to all supported ad types in your account.

Supported ad types

HubSpot can track most LinkedIn ads, but some ad types are not supported due to API limitations.

Ad type Tracking Reporting
Sponsored Content with Lead Gen Form
Single Image Ads
InMail  
InMail with Lead Gen Form
Text Ad
Carousal Image Ad  
Video Ad
Job Spotlight Ad

UTM parameters

HubSpot tracks LinkedIn ads by applying a tracking template to the supported formats of Sponsored Content.

HubSpot adds the following URL parameters to each LinkedIn ad:

utm_source=linkedin
utm_medium=paid
utm_campaign={name of ad campaign}
hsa_net=linkedin
hsa_ver=3
hsa_acc={accountid}
hsa_cam={campaigngroupid}
hsa_grp={campaignid}
hsa_ad={creative}

Requirements for tracking LinkedIn ads

  • The final URL in the LinkedIn ad must be a full URL and not shortened by a link shortener (e.g., bit.ly, with the exception of hubs.ly). Link shorteners strip parameters from the end of the URL and prevents tracking.
  • The URL in the LinkedIn ad cannot redirect because HubSpot's tracking parameters are stripped during redirects. Only use the final, non-redirecting version of a URL. This includes http to https redirects.
  • LinkedIn automatically shortens long ad URLs. LinkedIn's automatic link shortening is compatible with HubSpot's tracking and will not interfere with HubSpot's ability to apply the tracking template.

If you meet all of the above requirements but are seeing errors, check out the tracking troubleshooting guide.

Necessary disclosure: your use of the LinkedIn Ads integration is subject to LinkedIn's terms and conditions. HubSpot will be able to view and manage your account, as well as store your LinkedIn Ads account number. When you authorize the integration, HubSpot receives a user token with permissions on the connected ad accounts and pages. HubSpot can view but does store all the ad accounts and pages you have permissions for. LinkedIn will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all campaign groups, campaigns, and ads in the ad accounts you connected.

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