Last updated: December 21, 2023
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After connecting your ad account to HubSpot and toggling auto-tracking on, HubSpot will attempt to apply tracking to all the ads in the ad account.
If HubSpot cannot track any of your ads, an error will appear in your Ads dashboard. After reviewing and resolving these errors, HubSpot will attempt to apply the tracking template again within 15 minutes.
Please note: the ad networks' interfaces frequently update, and while HubSpot monitors these changes closely, the screenshots included below may not always match what you see in your ads account.
Identify and review your ad tracking errors
To review your ad tracking errors:
- In your HubSpot account, navigate to Marketing > Ads.
- Review your ad campaigns for any tracking errors. Then, click on the campaign name.
- Locate the ad group or ad set containing the ad with a tracking issue. Click the ad group or ad set name.
- Hover over the alert and click View errors.
- In the right panel, review the errors and steps to resolve.
General errors
| Error | What the error means |
Steps to resolve the error |
Ads tool not loading |
If you're facing issues loading any ad content or the ads tool, it is likely due to ad blockers installed on your browser. |
To resolve this error, check your browser and disable any ad blockers, then try loading the ads tool again. |
Auto tracking is off |
When connecting your ad account, HubSpot will prompt you to turn auto-tracking on for your ads. |
To prevent this error, re-enable auto-tracking in your HubSpot Ads settings. |
Insufficient permissions |
This error appears when the user who originally connected the ad account to HubSpot does not have sufficient permissions for the account or business page. |
To resolve this issue, ensure that the user has sufficient permissions for the Facebook Ads, Google Ads, or LinkedIn Ads account, and sufficient permissions for the relevant Facebook or LinkedIn business page. |
Redirected ad URLs |
Redirected URLs are not compatible with HubSpot's ad tracking. When a URL is redirected, any attached tracking parameters are lost. |
To resolve this issue, use the full, final URL for each ad. Do not use click tracking services that require a redirect. Some common redirect situations are:
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We can't track your ads right now. We'll automatically try again every day |
This error appears when HubSpot is unable to apply tracking to your ad, but no further information is available from the ad network. |
If the error does not resolve itself after some time, please contact HubSpot Support. |
Unable to track this campaign type |
This error appears when ad network's API limitations prevent HubSpot from tracking the ad campaign. |
Due to these limitations, HubSpot cannot track the following campaign types:
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Facebook ad tracking errors
| Error | What the error means |
Steps to resolve the error |
Too many engagements |
Facebook uses an algorithm to optimize ads in its network. To prevent interfering with this optimization, HubSpot will not apply tracking to any ads that have more than 20 engagements. This is determined at the time you connect your Facebook ad account to HubSpot. |
To resolve this issue, duplicate the ad to create a new version with no engagements. You can also manually copy HubSpot's tracking template to the ad in your Facebook Ads account:
 Alternatively, you can also choose to override Facebook Ads tracking limits. When doing so, HubSpot will then append tracking parameters to the ad. However, doing so may sometimes cause your Facebook ads to go back to the learning phase. To override Facebook Ads tracking limits:
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Invalid crop size |
This error occurs if Facebook's horizontal crop size option, 1.91:1, is selected when creating and configuring your ad's image.| |
To resolve this, crop the image in an external image editor or select a different cropping option for the ad in your Facebook ad account:
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Google ad tracking errors
| Error | What this error means |
Steps to resolve |
The HubSpot tracking template has been edited |
This error appears when the tracking template in your Google Ads account or campaign settings does not start with {lpurl}. This issue can occur when external click tracking services, such as Clickserve, automatically updates the tracking template. |
To resolve this issue:
{lpurl}?utm_term={keyword}&utm_source=adwords&utm_medium=ppc&utm_campaign={_utmcampaign}&hsa_cam={campaignid}&hsa_grp={adgroupid}&hsa_mt={matchtype}&hsa_src={network}&hsa_ad={creative}&hsa_acc={ID of account/customer}&hsa_net=adwords&hsa_kw={keyword}&hsa_tgt={targetid}&hsa_ver=3
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Customized tracking |
This error occurs when customized parameters added as part of a third-party service interferes with HubSpot's ad tracking. |
To remove customized tracking from your ad account:
To remove custom parameters from a campaign:
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LinkedIn ad tracking errors
| Error | What this error means |
Steps to resolve |
Your ad is using shared content or the tracking has been edited |
This error occurs when you have multiple ads pointing to the same post on your LinkedIn company page. |
LinkedIn uses the same identifiers for ads made for the same published post, interactions will only be attributed to the first ad. To resolve this error, try the following:
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