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Troubleshoot issues when syncing leads from your LinkedIn Ads accounts to HubSpot

Last updated: July 27, 2023

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After connecting your LinkedIn Ads account to HubSpot, your existing LinkedIn Lead Gen ads will automatically appear on your HubSpot ads dashboard.

Any issues syncing leads from your Lead Gen ads are usually due to insufficient user permissions or report filtering. If you're encountering issues, please try the steps below.

Confirm your account's lead syncing permissions 

To sync leads from LinkedIn Lead Gen Forms, the user who connects the LinkedIn Ads account must be a Super admin, Content admin, or Lead Gen Forms Manager for the associated LinkedIn Business Page.

To check the permissions of each user who has access to the page in your LinkedIn account:

  • Log in to your LinkedIn account.
  • In the left sidebar menu, under My pages, select the page to sync.
  • In the left sidebar menu, scroll down and click Settings.
  • In the right panel, click Manage Admins.



Check your report filters

Depending on which attribution report you've selected in the ads dashboard, some synced leads may not display. For example, the First form submission attribution report will only display contacts who were created as a result of filling out a lead form. If a contact existed in your account before converting on a lead form, they would not display with the First form submission filter selected.


To check for any discrepancies that may have resulted from the report's filtering: 

  • If you have a Marketing Hub Professional and Enterprise subscription, you can use the All form submissions attribution report to see all leads that have synced from lead ads.
  • If specific leads appear to be missing, you can navigate to your contacts and search by email address. Synced leads will have an ad event and lead ad form submission event on their contact record, which you can use for list and workflow segmentation.
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